Sustainable Development

August 28, 2017

What is the meaning of Sustainable Development?

We generally read such rosy words in the corporate presentation. wiki says economic development that is conducted without depletion of natural resources.  Now we see people talking about Sustainable Development sitting in Air Conditioned offices which its self is very much contradictory to its own definition.

Let’s find out more and explore more about this Sustainability!

Nature is the best teacher and we should learn from nature what is the meaning of sustainability. Have you ever came across the situation where you feed black water to rose and the flower turn its colour to black from red. Yes, this is exact meaning of sustainable development. If you still continue watering the plant with black colour water still the result will be same. Due to chemical effects rose plant may stop its growth but will never give up on its fundamental property of giving you beautiful red roses. So what happens to that black colour which remains in soil if it’s artificial it will spoil the soil and if its natural it will get biodegraded and convert into the soil. Now if it’s artificial then the day it becomes more in quantity than soil the Eco-system gets collapse and soil become infertile.

This is what I can explain the Sustainable Development in lay man’s language. We need to make sure we do not add anything in an environment which will spoil the environment either in form of polluting water, polluting the air or polluting soil. Carbon in the air is pollution and the same carbon turns into fertilizer when it is pumped in the soil in form of organic carbon. The only machine developed by nature the tree can do this. The tree absorbs carbon dioxide from an environment and turns into organic carbon and refills the same in the soil. So Sustainability starts from less consumption of artificial things and encouraging the use of natural products also same time keep refiling the nature to assure a Sustainable supply of these natural things for our future generations.

In any system, we always have 2 parties one is the donor(producer) and another one is borrower(consumer). Borrower importance remains till some donor is available and vice versa. Balancing donor and borrower is called as Sustainable Development.

Now let’s see how we can implement the same in our everyday routine. Let us start with food which is the basic need of human being. Farming is itself an encroachment we cut trees and start farming. Consumers demand more hence farmer cuts more tree. Consumer demands more hence farmer use shortcuts. Consumer demands cheap hence farmer finds a way to make it fast. All this process never analysed in form of negative impact on mother earth.

Now how we can correct it?

Let us be responsible consumers and demand what is available in terms of region & season. Always an apple a day can’t keep the doctor away because apple farmers will imbalance the regional health of Eco-system to full fill customers demand. Hence borrower should first need to understand the limitations of donor and then design his demand.

How we can work on Sustainable Agriculture?

It’s more important to understand the risk factor of producer/farmer:

  1. he is not sure about climate still he takes efforts
  2. he is not sure about rates still he takes efforts

Now, don’t you think the person who is taking blind risk deserves additional incentives in terms of monitory benefits along with a word of appreciation?

 Now let us talk about Development as we learn about sustainability?

Development can be different for every person and yes it changes accordingly. Digital schools cant be a conclusion of development. Connecting kids with nature and teaching them lessons of nature will assure their development.  Metro Cities always enforced the concept of development on rural people.

What you think is the correct meaning of Development of Rural India?

Giving digital gadgets to school going kids?

Giving a sapling (can be mango, chikoo etc) to school going, kid?

Let’s observe the effects of both:

Giving digital gadgets to school going kids? – educated unemployed youth after 10 years.

Giving on sapling (can be mango, chikoo etc) to school going, kid? An educated entrepreneur who can become smart farmer or nature lover after 10 years.

So what we need educated unemployed youth or smart farmers?

A lot of things can be explained or elaborated here but I will conclude this topic with Mahatma Gandhi’s 4 quotes which will explain all in brief.



  • India ‘s way is not Europe’s; India is not Calcutta and Bombay. India lives in her seven hundred thousand villages.
  • Today cities dominate and drain villages so that they are crumbling to ruin.
  • Urbanization in India is slow but sure death for her villages and villagers
  • Return to villages means a definite, voluntary recognition of the duty of bread labour and all it connotes.


Saameer Ravindra Athavale

Fair Trade Activist





In the 1st week of February, I came across one eminent personality “Mr Chaitramji Pawar” who devoted 2 & ½ Decades of his life to make his village self-sustainable.

This was possible only because of Vivekanand Seva Mandal – NGO based in Dombivali, runs a library for engineering students & is also actively working in various tribal villages across Thane district. Mr Ketan Bondre and Mr Hemant Gokhale insisted me to visit this village along with them and no surprise I just fell in love with this village.

The name of the village is “Baripada” situated in Sakhi Taluka, Dhule District on Maharashtra-Gujarat border.

The introduction of the village will help you in understanding more about the work accomplished so far:

  1. 200 families stay in Baripada –The  total population of this village is about 800 people
  2. Not a single person in village is below poverty line
  3. This village never accepted any subsidies or any Government Schemes till date.
  4. Not a single villager own tractor, but every family owns a cow & bullock.
  5. Villagers requested State Transport to stop its services for the whole village as no one goes out of the village on regular basis. The only intention to do this is to save government expenses to run their bus service, for merely 4-5 people who may or may not travel every day.
  6. Villagers conserve 1100 acre of Forest. Not a single new tree is planted under any government scheme only conservation of naturally available resources is main motive.
  7. Every night 10 villager’s do patrol to protect their forest whoever remains absent he is supposed to pay fine of Rs.100/-
  8. No one is allowed to cut the trees if someone found guilty villagers penalised them for Rs.1000/- instantly.
  9. Recently they passed a bill which stops people from carrying Axe to forest and if someone found guilty villagers can fine him for Rs.10000/-

I feel above points self-demonstrate the dedication & devotion of Mr Chaitramji Pawar.

 Below points are few things which I observed & want to definitely tell you:

  • Mr Chiatramji walks barefoot in the village, as he feels extra needs develop greed in a human being.
  • Chaitramji though the advisory board member of the advisory committee to forest department in central government, he prefers to travels by state transport from Nasik to Mumbai while on his way to Delhi for the meeting.
  • Although he can avail government vehicle any time for such purpose.

What will Shop for Change work on?

After closely seeing his work we decided to support the villagers to get direct market access to their farm fresh produce. 70% of villagers cultivate Rice in their field hence we decided to start developing market access for Indrayani Rice. Shop for Change will make sure that farmers get maximum benefit out of this transaction. Although distance will add extra cost still we will try to make this fair price for customers & at the same time farmers will get their fair share.

Few Know How on… Rice/paddy crop

It takes almost 4-5 months for farmers to cultivate the paddy crop and finally convert the same in rice which we eat.

One acre land produces about 15 – 20 quintals of rice.

 Average yearly gross income of Rice Farmer is about 60,000 to 70,000 INR. This is not his final income.

He spends about 15,000 to 20,000 INR towards various expenses to cultivate the 1-acre land.

What is so special about this rice?

  1. Rice is ethically grown
  2. Every 10 Kg rice pack will have the producer (farmer) name so that consumer can thank him before he eats the same.

To buy rice online and to get it at your doorstep

 please click the following link


Saameer Ravindra Athavale 

Fair Trade Activist


What is organic?​

February 14, 2017

 Organic agriculture means a process of developing a viable and sustainable agroecosystem. 

The most important word in the definition of organic is sustainable and ecosystem.

We generally ask for certification but do not understand what standards are referred for certification. Organic cultivation is not only limited to the specific crop, soil, water and fertiliser or pesticide. It is also talking about the genetic variability of crops, biodiversity in a specific region and multi-crop cultivation. In certification what we test is final output as monitoring entire process is not possible. Unfortunately organic is linked with end product but in reality its process, not output.

The myth about Organic!

GMO Seeds

Almost all organic produce sellers claim that we do not use GMO seeds. In reality, apart from cotton, no GMO seeds are in use in India.

My produce is residual free

This is the only marketing gimmick. even though you use chemical fertilisers and chemical pesticides you can achieve this with the simple trick. Any farmer not using any chemical prior 15-20 days of harvesting most of his produce is residual free.

We use organic manure

Although farmer may be using organic manure, how many years he was using chemical fertilisers and how many years he started using organic manure is yet another question?

I do organic farming.

It’s not only about your field it’s also about your neighbour fields. You may not be using chemical fertilisers or pesticides but what about your neighbour farmer?

Organic farming is not only limited to soil, water, seeds, crop, fertilisers and pesticides but also extended for biodiversity, crop rotation, soil conditioning and sustainable growth.

I can’t afford certification cost

Why not claim that my produce is 100% organic although I am not able to afford the certification still I am giving you my personal guarantee in this regard.

How can I get authenticated organic food produce?

Organic is a process not product. The best way to get organic produce is to start interacting with farmers, not with traders or resellers. Ask questions to farmers, not the person who is at a counter. Unless we educate farmers and make him aware about the importance of organic farming he will not understand the sensitivity of the topic.

All farmers are moving towards organic farming because a lot of business houses are committing them additional income and no one actually educating them why organic?

In 1972 all Indian farmers adopted green revolution technique just to get additional output and additional income no one was aware why green revolution and pros n cons of the same.

Similarly, organic cultivation is taking the same shape as green revolution and resulting in failure at a lot of places. Anyone who attended the organic farming seminar is becoming the trainer and educating farmer and misguiding him.

How I can get involved in this process?

The best solution is to adopt community supported agriculture (CSA). CSA is the moment which Shop for Change Fair Trade is willing to initiate under which united farmers and united consumers will collaborate with each other and fulfil their needs.

CSA – United consumers will adopt united farmers intellectually. Also, united consumers will assure united farmers to buy everything they grow in their field at the fair price with an assurance of sustainable income to the farmer.

Lets join India’s 1st Fair Trade moment and support farmers.

Keep following us to learn more about Fair Trade, Farmer, Health and Nature.

fight poverty via trade, not aid!

Saameer Ravindra Athavale 

Fair Trade Activist

Shop for Change Fair Trade  

Mobile +91 93200 32675


Shop for Change Fair Trade is not for profit organisation which is working on developing the long-term partnership between farmer to a consumer without having any commercial interest.

Shop for Change is not a funded NGO we wish to run this NGO with support from people as we do believe that it should be a people’s mission, not some corporate mission.

Do visit our


facebook page

twitter handle

WordPress blog











“When a farmer supplies and fulfils our need, it becomes our duty (it’s not charity) to make sure his needs are equally met”

3 Basic Needs of Human Being

Food, clothing and Shelter are 3 basic needs of human being. All 3 needs fulfil from nature. Food and clothing are fulfilled with the help of farmer. We can live without clothing and shelter but we can not live without food.

Secret of Healthy Lifestyle

If food is so important then can we just analyse how much money we spend on essential food(not luxury food)? Ayurveda claims food thought and lifestyle concludes health of human being. Science says food motivates your thought process. If you eat healthily you will think healthy.  India’s Expert Nutritionist LUKE COUTINHO claims that food is medicine? So it’s important to eat good food to avoid medicine.

What is good food?

How some one can define good food and bad food. In simple language everything which is natural is good.  So if you want to live a better life you should eat naturally grown things. Anything which artificially produced can be defined as bad for your health. It is as simple as if you walk on the soil you feel good but you can not walk on raw concrete with bare foots.

Why is farmer Important?

The person who is responsible for supplying our basic 2 needs should have 2/3 of importance in our life. Do we really give so much importance to him? 

What is Importance of Nature?

Any car weighing 2000kg needs 3000kg raw iron. Few kg’s rice becomes few hundred kg in just 4 months. 

Farming is the only business where you get more output than input.  Nature is the only machinery where you get more than what you feed else every machinery gives less than what you feed.

Bharat Ek Krishi Pradhan Desh Hai?

We always hear in everyone speech that India is dependent on agriculture but do we really care about it? Do you think in today’s world farmer get same pride as Doctor or Engineer?

We care so much about pets in our house but we never care about the person who gives us food every day.

Why should we connect with farmers?

There is no communication between farmer and consumer because of which we never understand the real challenges of farmers. We talk with a lot of unknown friends but we never interact with farmers. We go for weekend picnics but we never visit farms from where ou food comes. We do visit a lot of agro-tourism centre and try to think how farmers live but we never try to reach out to the farmer and speak with him and ask him to supply the good food.

If we want to source some regular supply for our business house we visit the manufacturer we speak with is a team, we analyse his strength and weakness, we talk about quality.

Do we do the same thing in the case of food which we eat every day and so much important to us?

Let us support India’s 1st Fair Trade mission.

Keep following us to learn more about Fair Trade, Farmer, Health and Nature.

Saameer Ravindra Athavale 

fight poverty via trade, not aid!

CEO – Executive Director  

Shop for Change Fair Trade  

Mobile +91 93200 32675


Shop for Change Fair Trade is not for profit organisation which is working on developing the long-term partnership between farmer to a consumer without having any commercial interest.

Shop for Change is not a funded NGO we wish to run this NGO with support from people as we do believe that it should be a people’s mission, not some corporate mission.

Do visit our


facebook page

twitter handle

WordPress blog










I would like to share our success story under my leadership at Shop for Change Fair Trade. I took charge of the organisation as CEO and Executive Director in September 2015. At the same time, we started working with traditional business house involved in canvas / nonwoven bag manufacturing. Assured business opportunities and consistent follow-up are showing results. Approximately 60 artisans will witness the change in their life just in 1 year which they never experienced earlier for past 2 decades.


Shop for Change Fair Trade decided to work in canvas bag segment in May 2014. Since then SFC was interviewing a lot of business house across India. It was not easy as very few people shown interest to work with fair trade guidelines. After more than year’s search we came across a group based in Sangli, who is involved in the traditional business of canvas and non-woven bag manufacturing with social vision in mind.

The entrepreneur behind this business house was really got connected with cause and immediately accepted the concept of fair trade. The unit is based in outskirts of Sangli. More than 50 people are employed in the unit among which more than 50% are women. Around 200 women staying nearby, get the opportunity to work from home, for more than 7-8 months in a year through this unit.

Skilled stitching women now earn around Rs.8000-10000 a month whereas unskilled women earn Rs. 4000-5000 a month. All employees are covered under Government insurance scheme. The entire unit follows 8 hours shift timing and after that, they get over time.

Shop for Change is working with this unit since October 2015 and trying to implement the concept of fair trade. Although the unit is good in paying their employees still SFC was not 100% satisfied with working condition as it was even difficult to convince employees to sit in the separate area for lunch etc. This was not an easy task but consistent follow-up and assured business opportunities made it very easy and really boost the moral of this group. Business owner decided to go with 100% Fair Trade norms by October 2016. The group is constructing new unit with complete Fair Trade norms as, separate gents and ladies toilet, separate pantry area for workers, separate changing room with locker facility for ladies staff and complete air conditioned unit for stitching and finishing area.

Thanks to DHL, Edelweiss, Marriott, Goqii and  Godrej Nature’s Basket, we started and achieved capacity building stage for this group but was very difficult to explain them the need of hygiene and sanitation. The opportunity which you shared with us not only generated additional income to artisans but also going to change their working conditions.


Fair trade is my mission, not just a profession.

Saameer Ravindra Athavale

CEO – Executive Director



शॉप फॉर चेंज संस्थे तर्फे १७ एप्रिल २०१६ ते २२ मे २०१६ पर्यंत दौंड तालुक्यातील दुष्काळ ग्रस्त शेतकर्यांना पिठाल भाकरी विकण्यासाठी ठाणे येथील गावदेवी मैदानात छोटा गाळा लावून देण्यात आला होता. ठाणे करांनी ह्या उपक्रमला प्रचंड पाठींबा दिला. फक्त सव्वा महिन्यात १.५ लाख रुपयांची पिठाल भाकरी विकून ह्या महिलांनी ८० हजार नफा कमावला. एका छोट्या उपक्रमातून बळीराजाला आर्थिक पाठबळ तर उभ राहिलाच पण जगण्याची नवी उमेद पण मिळाली. ११, १२ आणि १३ ला विक्रोळी येथील WNS ग्लोबल सेर्विसिस ह्या कंपनीने ह्या महिलांना त्यांच्या कॅन्टीन मध्ये येउन पिठलं भाकरी विकण्याची संधी दिली. ३ दिवसात २० हजार रुपयाची पिठाल भाकरी विकली गेलि. शॉप फॉर चेंज सन्थे कडून असे उपक्रम सातातात्याने राबवण्याची तयारी आता आम्ही केली आहे. तुमच्या शुभेछा बरोबर असतिलच.
झी २४ तास चे प्रमुख संपादक श्री उदय निरगुडकर ह्यांनी आणि WNS चे ग्लोबल CEO श्री केशव मुरुगेश व त्य्नाच्या पत्नी शामिनी मुरुगेश ह्यांनी देखील ह्या पिठाल भाकरीचा आस्वाद घेतला.
During April 17th to 22nd May 2016 Shop for Change assisted drought prone farmers to put up stall at Gavdevi Maidan in Thane to sell traditional Maharashtrian food Pithal – Bhakri.
All thane citizens supported this activity. During this month farmer families could able to make revenue of 1.5 lacs and earned 80K as net profit. This small activity not only helped them in earning money but also gave them hope of continuing farming as their main profession. ON 11, 12 and 13th May 2016 WNS Global Services also invited them to sell Pithal Bhakri in their cafeteria. In just 3 days they could able to sell worth 20,000 INR Pithal Bhakri. Shop for Change is trying to continue such initiatives through out the year. Hope your wishes are always with us.
Chief Editor of Zee 24 Taas Mr. Uday Nirgudkar and Global CEO of WNS Mr. Keshav Murugehs along with his wife Ms. Shamini Murugesh also enjoyed this traditional Mahrashtrian food.

सध्या महाराष्ट्रात दुष्काळ असल्यामुळे शेतकरी हा विषय TRP बनला आहे . गेली अनेक वर्षे ह्या विषयावर सर्व स्तरावर चर्चा होत आहे . अजुनही ह्या विषयावर पुर्णतः निसर्गावर जबाबदारी टाकुन आपण मोकळे होत आहोत . ह्या वर्षी पाऊस चांगला पडला की शेतकरी अचानक समृध्द होइल असे स्वप्न पाहुन आपण मुळ मुद्दा टाळत आहोत . शेतकऱ्यांने कितीही मेहनत घेतली आणि निसर्गाने त्याला साथ दिली तरी हे सगळ बदलेल अस आपल्याला खरच वाटत का ?

शेतकरी हा जागतीक अर्थव्यवस्थेतील असा एकमेव घटक आहे जो सर्व कच्चा माल रिटेल बाजारातुन खरेदी करतो आणि तयार माल घाऊक बाजारपेठेत जाऊन विकतो आणि दोन्ही बाजुचा ट्रान्सपोर्टचा खर्च पण तोच करतो .
ह्या उलट इतर कुठलाही व्यवसायीक कच्चा माल घाऊक बाजारपेठेतुन घेतो . हा माल त्याच्या कारखान्यापर्यंत पोहचवला जातो . तयार झालेला माल तो व्यवसायीक रिटेल बाजारात विकतो आणि ते विकत घेणारा तयार माल त्याच्या कारखान्यातुन उचलतो .

औषध बनवणाऱ्या कंपन्या रिसर्च रिस्कच्या नावाखाली १००o % नफा कमवु शकतात . मात्र निसर्गाची कुठलीच जबाबदारी न स्विकारणाऱ्या समाजात शेतकरी नफा कमवतो कि नाही ह्याची साधी तसदी घेण्याची सुध्दा कुठली पध्दत अस्तीत्वात नाही .

निवडुणकीआधी कुठल्या पक्षाला किती जागा मिळेल ह्यावर महीनों न महिने चर्चा होऊ शकते पण पाऊस किती पडेल कुठल पीक घेतल्या मुळे शेती फायदेशीर होइल ह्याची चर्चा पण होताना दिसत नाही .
सेन्सेक्स किती अंशांनी वर किंवा खाली गेला हे रोज मन लावुन ऐकणारा समाज शेतकऱ्याला त्याच्या उत्पादनाचा किती दर मिळतो ह्याचा कधी अभ्यास करताना दिसत नाही .
हे सर्व बदलल पाहीजे अस आपल्या सगळ्यांना वाटत पण कस आणि केव्हा हे समजत नाही .
ह्या सगळ्या प्रश्नांवर उत्तर शोधुन ती जीवनात कायमस्वरूपी आणण्याचा ध्यास शॉप फॉर चेंज फेअर ट्रेड हया सेवाभावी संस्थेने घेतला आहे .
वरील प्रश्नांची उत्तर शोधुन त्यावर खालील प्रमाणे कार्यप्रणाली तयार केली आहे :
१ . शेतकऱ्याला हक्काची बाजारपेठ मिळवुन देण
२ . शेतकरी ते ग्राहक अशी मार्केट लींकेज तयार करण
3. शेतक-याला त्याच्या मालाचा हमीभाव मिळवुन देण
४ . ग्राहकाला वाजवी दरात चांगलामाल मिळवुन देण

असे अनेक उपक्रम शॉप फॉर चेंज फेअर ट्रेड ने हाती घेतले आहेत .
ह्या उपक्रमात जास्तीत जास्त लोकांनी सहभागी व्हाव ही विनंती .
आपण ह्या उपक्रमाला खालील प्रकारे मदत करू शकात:
१ . ह्या उपक्रमात आपाण ग्राहक बनुन शेतकऱ्याला शाश्वत बाजारपेठ दया
२ .  ह्या उपक्रमात स्वंयसेवक बनुन आपला अमुल्य वेळ देऊ शकता
3 . ह्या उपक्रमाला आर्थिक मदत करुन ही चळवळ अजुन मोठी करण्यास मदत करू शकता


समीर आठवले
शॉप फॉर चेंज फेअर ट्रेड

Shop for Change @ kalaghoda

February 3, 2016

The only stall promoting Fair Trade labeled products.


Wide Range of Fair Trade Products………………



About us:

Farmers and artisans in India have been deprived of economic growth. Shop for Change gives you a chance to hear their story and ensure their fair share through   FAIR TRADE !

Set up in 2009, ‘Shop For Change’, credited as India’s first fair trade label, works with the farmer and artisans to connect them directly to main stream markets, thus cutting through the long chain of intermediaries.


  • Over 200,000 units of fair trade certified products sold in the Indian market.
  • Widespread success throughout the country, amounting to INR 10,00,000 fair trade bonus to producer organizations and their members.


No more intermediaries! Shop for Change brings you the hassle-free way to trade.




To know more about fair trade visit

or whats app on 93200 32675

Saameer Ravindra Athavale

I have a big event (Kalaghoda and launching of India’s 1st online Fair Trade Shop) coming up soon for which I required assistance at various levels like content writing, banner designing and SEO optimization etc. My search was going on in different directions to get my work done through various sources as soon as possible. During this search I got to know about this social enterprise known as iVolunteer, which promotes volunteering. Their mission is to bring volunteers and organizations together to share time, skills and passion to promote India’s social development.  I thought to give it a try and I have to say my try was a real success. 

I contacted, Shruti (Mumbai Office Representative) from the team of iVolunteer and to my surprise, never saw such a quick response. They were there in my office, within a week’s time to get started with the work. WoW! This was unbelievable. Wait, but  this doesn’t stop here, they soon invited me to their event known as Skill Marathon which was organized on 23rd January 2016. It’s a platform where volunteer’s showcase their talent on various projects that contribute towards resolving social problems.

I was so impressed by their first step which they showcased towards my project, that I was totally inclined to go to their event. I was not dependent on them, but yes I was looking forward for this event. Till 22nd January, their team was putting efforts to gather volunteers and keep working for my big day event assignments.

On 23rd, as per the invitation I reached the venue sharp at 10:00 am and was again surprised to see, one of the volunteer assigned to my project Mr. Manoranjan Tiwari was ready present at the Skill Marathon event, before me. I remember the day when Shruti had come to my office and had taken all my requirements. Based on the requirements given, they had send their volunteer’s to work on my project. Amazing!


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Their team was giving me surprises through out the day. I shared 5 projects and all 5 were completed on that day itself. The entire event was managed with simplicity yet with commitment towards achieving the goal which was set by NGO’s.

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I would like to thank all volunteers who, with their skills supported a cause and allowed us to take Fair Trade moment ahead!

Rudra Biswas, Saheli Chaterjee, Walter D’souza, Arunava Basu and Manoranjan Tiwari

Last but not least special thanks to team iVolunteer Shalabh Sahai (Co-founder), Shrutee Limaye, Thryza Dow, Jayita Naha and all other team members.


Saameer Ravindra Athavale

fight poverty via trade  not aid!




trade vs fair trade

January 9, 2016

In my school days, I heard about Indian trade concept where people use to do business/trade with commodities. e.g. farmer will buy potteries by giving rice to potter-man and so on.

I believe, that was a start of fair trade where people just tried to full-fill our needs by compensating with the things they have in excess and helping each other.

“The day when trade changed from need base to profit base, fair trade practices started vanishing and greed took over the need.”

Here, take a look into previous and current scenario:

Previous Scenario:

  • why trade got evolved – to help each other
  • who are the beneficiaries –  producers and consumerstradeindia.jpg

Current Scenario:

  • what is the meaning of trade in current era – earn money
  • who are beneficiary – middle manconventional.png

Future Scenario:

Its time to challenge the current trade and move on to concept of Fair Trade which will benefit producer and consumers.faitrade.jpg

To know more about Fair Trade in India please visit

or what’s app on +91 93200 32675


Saameer Ravindra Athavale

Fair Trade Activist and Social Entrepreneur