Hi,

I would like to share our success story under my leadership at Shop for Change Fair Trade. I took charge of the organisation as CEO and Executive Director in September 2015. At the same time, we started working with traditional business house involved in canvas / nonwoven bag manufacturing. Assured business opportunities and consistent follow-up are showing results. Approximately 60 artisans will witness the change in their life just in 1 year which they never experienced earlier for past 2 decades.

 

Shop for Change Fair Trade decided to work in canvas bag segment in May 2014. Since then SFC was interviewing a lot of business house across India. It was not easy as very few people shown interest to work with fair trade guidelines. After more than year’s search we came across a group based in Sangli, who is involved in the traditional business of canvas and non-woven bag manufacturing with social vision in mind.

The entrepreneur behind this business house was really got connected with cause and immediately accepted the concept of fair trade. The unit is based in outskirts of Sangli. More than 50 people are employed in the unit among which more than 50% are women. Around 200 women staying nearby, get the opportunity to work from home, for more than 7-8 months in a year through this unit.

Skilled stitching women now earn around Rs.8000-10000 a month whereas unskilled women earn Rs. 4000-5000 a month. All employees are covered under Government insurance scheme. The entire unit follows 8 hours shift timing and after that, they get over time.

Shop for Change is working with this unit since October 2015 and trying to implement the concept of fair trade. Although the unit is good in paying their employees still SFC was not 100% satisfied with working condition as it was even difficult to convince employees to sit in the separate area for lunch etc. This was not an easy task but consistent follow-up and assured business opportunities made it very easy and really boost the moral of this group. Business owner decided to go with 100% Fair Trade norms by October 2016. The group is constructing new unit with complete Fair Trade norms as, separate gents and ladies toilet, separate pantry area for workers, separate changing room with locker facility for ladies staff and complete air conditioned unit for stitching and finishing area.

Thanks to DHL, Edelweiss, Marriott, Goqii and  Godrej Nature’s Basket, we started and achieved capacity building stage for this group but was very difficult to explain them the need of hygiene and sanitation. The opportunity which you shared with us not only generated additional income to artisans but also going to change their working conditions.

 

Fair trade is my mission, not just a profession.

Saameer Ravindra Athavale

CEO – Executive Director

 

 

शॉप फॉर चेंज संस्थे तर्फे १७ एप्रिल २०१६ ते २२ मे २०१६ पर्यंत दौंड तालुक्यातील दुष्काळ ग्रस्त शेतकर्यांना पिठाल भाकरी विकण्यासाठी ठाणे येथील गावदेवी मैदानात छोटा गाळा लावून देण्यात आला होता. ठाणे करांनी ह्या उपक्रमला प्रचंड पाठींबा दिला. फक्त सव्वा महिन्यात १.५ लाख रुपयांची पिठाल भाकरी विकून ह्या महिलांनी ८० हजार नफा कमावला. एका छोट्या उपक्रमातून बळीराजाला आर्थिक पाठबळ तर उभ राहिलाच पण जगण्याची नवी उमेद पण मिळाली. ११, १२ आणि १३ ला विक्रोळी येथील WNS ग्लोबल सेर्विसिस ह्या कंपनीने ह्या महिलांना त्यांच्या कॅन्टीन मध्ये येउन पिठलं भाकरी विकण्याची संधी दिली. ३ दिवसात २० हजार रुपयाची पिठाल भाकरी विकली गेलि. शॉप फॉर चेंज सन्थे कडून असे उपक्रम सातातात्याने राबवण्याची तयारी आता आम्ही केली आहे. तुमच्या शुभेछा बरोबर असतिलच.
झी २४ तास चे प्रमुख संपादक श्री उदय निरगुडकर ह्यांनी आणि WNS चे ग्लोबल CEO श्री केशव मुरुगेश व त्य्नाच्या पत्नी शामिनी मुरुगेश ह्यांनी देखील ह्या पिठाल भाकरीचा आस्वाद घेतला.
During April 17th to 22nd May 2016 Shop for Change assisted drought prone farmers to put up stall at Gavdevi Maidan in Thane to sell traditional Maharashtrian food Pithal – Bhakri.
All thane citizens supported this activity. During this month farmer families could able to make revenue of 1.5 lacs and earned 80K as net profit. This small activity not only helped them in earning money but also gave them hope of continuing farming as their main profession. ON 11, 12 and 13th May 2016 WNS Global Services also invited them to sell Pithal Bhakri in their cafeteria. In just 3 days they could able to sell worth 20,000 INR Pithal Bhakri. Shop for Change is trying to continue such initiatives through out the year. Hope your wishes are always with us.
Chief Editor of Zee 24 Taas Mr. Uday Nirgudkar and Global CEO of WNS Mr. Keshav Murugehs along with his wife Ms. Shamini Murugesh also enjoyed this traditional Mahrashtrian food.

सध्या महाराष्ट्रात दुष्काळ असल्यामुळे शेतकरी हा विषय TRP बनला आहे . गेली अनेक वर्षे ह्या विषयावर सर्व स्तरावर चर्चा होत आहे . अजुनही ह्या विषयावर पुर्णतः निसर्गावर जबाबदारी टाकुन आपण मोकळे होत आहोत . ह्या वर्षी पाऊस चांगला पडला की शेतकरी अचानक समृध्द होइल असे स्वप्न पाहुन आपण मुळ मुद्दा टाळत आहोत . शेतकऱ्यांने कितीही मेहनत घेतली आणि निसर्गाने त्याला साथ दिली तरी हे सगळ बदलेल अस आपल्याला खरच वाटत का ?

शेतकरी हा जागतीक अर्थव्यवस्थेतील असा एकमेव घटक आहे जो सर्व कच्चा माल रिटेल बाजारातुन खरेदी करतो आणि तयार माल घाऊक बाजारपेठेत जाऊन विकतो आणि दोन्ही बाजुचा ट्रान्सपोर्टचा खर्च पण तोच करतो .
ह्या उलट इतर कुठलाही व्यवसायीक कच्चा माल घाऊक बाजारपेठेतुन घेतो . हा माल त्याच्या कारखान्यापर्यंत पोहचवला जातो . तयार झालेला माल तो व्यवसायीक रिटेल बाजारात विकतो आणि ते विकत घेणारा तयार माल त्याच्या कारखान्यातुन उचलतो .

औषध बनवणाऱ्या कंपन्या रिसर्च रिस्कच्या नावाखाली १००o % नफा कमवु शकतात . मात्र निसर्गाची कुठलीच जबाबदारी न स्विकारणाऱ्या समाजात शेतकरी नफा कमवतो कि नाही ह्याची साधी तसदी घेण्याची सुध्दा कुठली पध्दत अस्तीत्वात नाही .

निवडुणकीआधी कुठल्या पक्षाला किती जागा मिळेल ह्यावर महीनों न महिने चर्चा होऊ शकते पण पाऊस किती पडेल कुठल पीक घेतल्या मुळे शेती फायदेशीर होइल ह्याची चर्चा पण होताना दिसत नाही .
सेन्सेक्स किती अंशांनी वर किंवा खाली गेला हे रोज मन लावुन ऐकणारा समाज शेतकऱ्याला त्याच्या उत्पादनाचा किती दर मिळतो ह्याचा कधी अभ्यास करताना दिसत नाही .
हे सर्व बदलल पाहीजे अस आपल्या सगळ्यांना वाटत पण कस आणि केव्हा हे समजत नाही .
ह्या सगळ्या प्रश्नांवर उत्तर शोधुन ती जीवनात कायमस्वरूपी आणण्याचा ध्यास शॉप फॉर चेंज फेअर ट्रेड हया सेवाभावी संस्थेने घेतला आहे .
वरील प्रश्नांची उत्तर शोधुन त्यावर खालील प्रमाणे कार्यप्रणाली तयार केली आहे :
१ . शेतकऱ्याला हक्काची बाजारपेठ मिळवुन देण
२ . शेतकरी ते ग्राहक अशी मार्केट लींकेज तयार करण
3. शेतक-याला त्याच्या मालाचा हमीभाव मिळवुन देण
४ . ग्राहकाला वाजवी दरात चांगलामाल मिळवुन देण

असे अनेक उपक्रम शॉप फॉर चेंज फेअर ट्रेड ने हाती घेतले आहेत .
ह्या उपक्रमात जास्तीत जास्त लोकांनी सहभागी व्हाव ही विनंती .
आपण ह्या उपक्रमाला खालील प्रकारे मदत करू शकात:
१ . ह्या उपक्रमात आपाण ग्राहक बनुन शेतकऱ्याला शाश्वत बाजारपेठ दया
२ .  ह्या उपक्रमात स्वंयसेवक बनुन आपला अमुल्य वेळ देऊ शकता
3 . ह्या उपक्रमाला आर्थिक मदत करुन ही चळवळ अजुन मोठी करण्यास मदत करू शकता

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समीर आठवले
शॉप फॉर चेंज फेअर ट्रेड
http://www.shopforchange.in

Shop for Change @ kalaghoda

February 3, 2016

The only stall promoting Fair Trade labeled products.

kalaghodainvite.jpg

Wide Range of Fair Trade Products………………

 

 

About us:

Farmers and artisans in India have been deprived of economic growth. Shop for Change gives you a chance to hear their story and ensure their fair share through   FAIR TRADE !

Set up in 2009, ‘Shop For Change’, credited as India’s first fair trade label, works with the farmer and artisans to connect them directly to main stream markets, thus cutting through the long chain of intermediaries.

conventionalfaitrade

  • Over 200,000 units of fair trade certified products sold in the Indian market.
  • Widespread success throughout the country, amounting to INR 10,00,000 fair trade bonus to producer organizations and their members.

 

No more intermediaries! Shop for Change brings you the hassle-free way to trade.

 

 

 

To know more about fair trade visit http://www.shopforchange.in

or whats app on 93200 32675

Saameer Ravindra Athavale

I have a big event (Kalaghoda and launching of India’s 1st online Fair Trade Shop) coming up soon for which I required assistance at various levels like content writing, banner designing and SEO optimization etc. My search was going on in different directions to get my work done through various sources as soon as possible. During this search I got to know about this social enterprise known as iVolunteer, which promotes volunteering. Their mission is to bring volunteers and organizations together to share time, skills and passion to promote India’s social development.  I thought to give it a try and I have to say my try was a real success. 

I contacted, Shruti (Mumbai Office Representative) from the team of iVolunteer and to my surprise, never saw such a quick response. They were there in my office, within a week’s time to get started with the work. WoW! This was unbelievable. Wait, but  this doesn’t stop here, they soon invited me to their event known as Skill Marathon which was organized on 23rd January 2016. It’s a platform where volunteer’s showcase their talent on various projects that contribute towards resolving social problems.

I was so impressed by their first step which they showcased towards my project, that I was totally inclined to go to their event. I was not dependent on them, but yes I was looking forward for this event. Till 22nd January, their team was putting efforts to gather volunteers and keep working for my big day event assignments.

On 23rd, as per the invitation I reached the venue sharp at 10:00 am and was again surprised to see, one of the volunteer assigned to my project Mr. Manoranjan Tiwari was ready present at the Skill Marathon event, before me. I remember the day when Shruti had come to my office and had taken all my requirements. Based on the requirements given, they had send their volunteer’s to work on my project. Amazing!

 

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Their team was giving me surprises through out the day. I shared 5 projects and all 5 were completed on that day itself. The entire event was managed with simplicity yet with commitment towards achieving the goal which was set by NGO’s.

IMG_20160123_175051 copy.jpg

 

I would like to thank all volunteers who, with their skills supported a cause and allowed us to take Fair Trade moment ahead!

Rudra Biswas, Saheli Chaterjee, Walter D’souza, Arunava Basu and Manoranjan Tiwari

Last but not least special thanks to team iVolunteer Shalabh Sahai (Co-founder), Shrutee Limaye, Thryza Dow, Jayita Naha and all other team members.

 

Saameer Ravindra Athavale

fight poverty via trade  not aid!

 

 

 

trade vs fair trade

January 9, 2016

In my school days, I heard about Indian trade concept where people use to do business/trade with commodities. e.g. farmer will buy potteries by giving rice to potter-man and so on.

I believe, that was a start of fair trade where people just tried to full-fill our needs by compensating with the things they have in excess and helping each other.

“The day when trade changed from need base to profit base, fair trade practices started vanishing and greed took over the need.”

Here, take a look into previous and current scenario:

Previous Scenario:

  • why trade got evolved – to help each other
  • who are the beneficiaries –  producers and consumerstradeindia.jpg

Current Scenario:

  • what is the meaning of trade in current era – earn money
  • who are beneficiary – middle manconventional.png

Future Scenario:

Its time to challenge the current trade and move on to concept of Fair Trade which will benefit producer and consumers.faitrade.jpg

To know more about Fair Trade in India please visit http://www.shopforchange.in

or what’s app on +91 93200 32675

Regards,

Saameer Ravindra Athavale

Fair Trade Activist and Social Entrepreneur

Mahindra_SparktheRise_Banner_300x250_02

Shop for Change has entered Mahindra’s ‘Spark the Rise’ social change competition.  Our entry will be evaluated on two fronts – review by an expert jury and votes for our project received from the public. Will you show your support for fair trade by voting for us?

There are three easy ways to vote:

  1. Give a missed call from your Indian mobile to +912261850314.  You’ll get a confirmation sms.
  2. Send an sms to 54646.  Key in MHRISE<SPACE>P08457
  3. Register and vote online here: http://bit.ly/Vuhizy

To learn more about our project submission and Spark the Rise visit www.sparktherise.com/projectdetails.php?pId=8457

We need as many votes as possible so please tell your friends to to visit this blog post and vote.  Thanks so much for your support!

Looking for a fast-paced, exciting opportunity to make your mark on the world?  Shop for Change is hiring new members of its food and textile business development teams, as well as our marketing and finance/operations teams.  For more details download the job descriptions: 1)  Business Leader – Food, 2) Business Leader – Textiles, 3) Head Marketing, and 4) Finance Controller.

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Listen to Nonchalant Gourmand aka Nikhil Merchant -Food Product Manager @Shop for Change talk about food, fair trade, farmers and much more with RJ Hrishi K on his morning show.

Fair Trade Recipe for Gajak

Last week we had some of the very versatile food bloggers- Amrita aka lifekirecipe, Kriti aka food mantra, Shirin aka Food chant, Shivani aka yellow butterfly dish out some mouth watering fair trade recipes- by that we mean they used some our fair trade certified ingredients like herbs, chutneys etc sourced from various farmer groups.

So check out this yummylicious fair trade recipe for baked potatoes with plum chutney and homemade herbed ricotta courtesy Food Chant. Here she has used fair trade certified Herb Blend sourced from our farmer group Kumaon Grameen Udyog and fair trade certified Plum Chutney sourced from Mahila Umang Producers Company.

http://www.foodchants.in/2012/09/notes-from-cookingbaking-weekend-part-1.html

Now, for those with a sweet tooth, we have fair trade recipe for Malai Barfi and Almond Gajak courtesy Food Mnatra. Herefor Malai Barfi, she has used Shop for Change Fair Trade certified nut meg sourced from Varanashi Organic Farmers Society as one of the ingredients and for Almond Gajak, fair trade certified mace sourced from Varanashi Organic Farmers Society has been used.

http://foodmantras.wordpress.com/2012/10/08/how-to-make-malai-barfi-at-home-this-festive-season-cook-for-a-cause/

http://foodmantras.wordpress.com/2012/10/08/how-to-make-rose-almond-gajak-at-home-in-minutes-this-festive-season-cook-for-a-cause/

Also check out the fair trade recipe for Smoky Potato and Herb Donut

http://foodmantras.wordpress.com/2012/10/08/how-to-make-smoky-potato-and-herb-donut-cook-for-a-cause/

Now, the next recipe is for all non-veg food lovers courtesy lifekirecipe who made Plum Glazed Chicken with fair trade ingredients like fair trade herbs, fair trade Plum Chutney..Enjoy the recipe http://lifekirecipe.com/?p=930

We also had Yellow Butterfly dishing out Green Pea Soup made from fair trade certified ingredients like fair trade  pepper corns sourced from one of our certified farmer groups Varanashi Farmers Society.

http://shivanitolia.wordpress.com/2012/10/20/peas-in-a-pod/

To all our fair trade supporters, fair trade certified food products will be soon available with select retailers. Will keep you all updated as soon as they are up on the retailer shelves.

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