IMG-20190617-WA0008.jpgMany people have misconception that Red rice leads to weight gain and causes diabetes.

They think rice is the fount of lifestyle diseases. But it is not. The culprit is not rice, but the kind of rice we eat. We polish it and strip it off its bran and process it so much that most of its minerals and vitamins are lost.

In fact, Red rice is a healthy dietary option with multiple health benefits, easy to prepare and is quite tasty.

Red rice is fiber rich which lowers cholesterol levels, decreases bad cholesterol and reduces risk of heart disease, strokes and clogged arteries.

All forms of rice contain carbs which breaks down into sugar in the body. Simple carbs in white rice are easily processed by the body and leads to sudden spikes in blood sugar and insulin levels which can be harmful for diabetics.
In fact, carbohydrate metabolism has an important role to play in the development of Type-2 diabetes. Red rice on the other hand contains complex carbs with low Glycemic Index Value, which results in a slower and lower rise of insulin and blood sugar levels when compared to white rice and other processed foods. This is beneficial for those who have been diagnosed with diabetes or have a predisposition for developing this condition.

Red rice is fat-free. Red rice can definitely fit into your healthy eating lifestyle and can be quite effective when you eat with an eye on keeping fit. So, if you want to lose weight then red rice not only benefits your health but also helps you to lose weight.

Anthocyanins are present in red rice. Red rice and many other grains, fruits and vegetables get their reddish or purple color from Anthocyanin pigments which are known to have various health benefits.

So, we can just imagine how beneficial red rice can be and clear the confusion of most people. Do purchase ‘Red rice’ and make the pretty unpolished red grains a part of your daily meal, as the much-maligned red rice is actually a healthy choice.


Food can heal You!

June 14, 2019

IMG-20190614-WA0004  Organic food is extremely popular and everyone wants to know about its benefits. The public’s opinion that organic food is healthier than conventional food is quite strong and is the main reason for the increase in its demand over the past 5-6 years.

Nutrition is a vital part of wellbeing to consume energy for the entire body. Healthy food is nutritious but organic food is healthy because it is pure.

The importance of nutrition was well explained in Upanishad’s few thousands year ago.

आहार शुद्धौ सत्त्व शुद्धिः

सत्त्व शुद्धौ स्मृतिः ध्रुवा

स्मृति लम्भे सर्व ग्रन्थीनां विप्र मोक्षः ||

[Chandogya Upanishad 7.26.2]

Ahara suddhau sattva-suddhih

Sattva-suddhau dhruva smrtih

smrti-lambhe sarva-granthinam vipra-moksah

– From the purity of food comes purity of mind, from the purity of mind, comes constant remembrance of God, and from constant remembrance of God one becomes free from all bondage – one becomes liberated.

As per the Indian scripture, diets are classified into three categories “Sattvic, Rajasic and Tamasic.

Sattvic diet is mostly light and easy to digest food which has the quality to supply nutrition to the body.

Rajasic diet is neither heavy nor light and has less beneficial qualities for the body and mind.

The Tamasic diet contains heavy meal and is not easy to digest it may be harmful to the body and mind.

Whether it is ancient science or advance science we can conclude on one thing i.e. eating pure, and natural food is the requirement of body and mind. Anything will be sure if it comes from a genuine source hence it is most important to identify the source of produce. The main creators of food are farmers and hence it’s important to honour them for their work. At Shop for Change Fair Trade, this is what we are trying to do from the past 4 years. Honouring farmers and thanking them for feeding us healthy and organic food every day is what we should do.

Choose your food wisely and hence choose your farmer first-with us.

Happy Shopping… Organic Shopping!

Sustainable Development

August 28, 2017

What is the meaning of Sustainable Development?

We generally read such rosy words in the corporate presentation. wiki says economic development that is conducted without depletion of natural resources.  Now we see people talking about Sustainable Development sitting in Air Conditioned offices which its self is very much contradictory to its own definition.

Let’s find out more and explore more about this Sustainability!

Nature is the best teacher and we should learn from nature what is the meaning of sustainability. Have you ever came across the situation where you feed black water to rose and the flower turn its colour to black from red. Yes, this is exact meaning of sustainable development. If you still continue watering the plant with black colour water still the result will be same. Due to chemical effects rose plant may stop its growth but will never give up on its fundamental property of giving you beautiful red roses. So what happens to that black colour which remains in soil if it’s artificial it will spoil the soil and if its natural it will get biodegraded and convert into the soil. Now if it’s artificial then the day it becomes more in quantity than soil the Eco-system gets collapse and soil become infertile.

This is what I can explain the Sustainable Development in lay man’s language. We need to make sure we do not add anything in an environment which will spoil the environment either in form of polluting water, polluting the air or polluting soil. Carbon in the air is pollution and the same carbon turns into fertilizer when it is pumped in the soil in form of organic carbon. The only machine developed by nature the tree can do this. The tree absorbs carbon dioxide from an environment and turns into organic carbon and refills the same in the soil. So Sustainability starts from less consumption of artificial things and encouraging the use of natural products also same time keep refiling the nature to assure a Sustainable supply of these natural things for our future generations.

In any system, we always have 2 parties one is the donor(producer) and another one is borrower(consumer). Borrower importance remains till some donor is available and vice versa. Balancing donor and borrower is called as Sustainable Development.

Now let’s see how we can implement the same in our everyday routine. Let us start with food which is the basic need of human being. Farming is itself an encroachment we cut trees and start farming. Consumers demand more hence farmer cuts more tree. Consumer demands more hence farmer use shortcuts. Consumer demands cheap hence farmer finds a way to make it fast. All this process never analysed in form of negative impact on mother earth.

Now how we can correct it?

Let us be responsible consumers and demand what is available in terms of region & season. Always an apple a day can’t keep the doctor away because apple farmers will imbalance the regional health of Eco-system to full fill customers demand. Hence borrower should first need to understand the limitations of donor and then design his demand.

How we can work on Sustainable Agriculture?

It’s more important to understand the risk factor of producer/farmer:

  1. he is not sure about climate still he takes efforts
  2. he is not sure about rates still he takes efforts

Now, don’t you think the person who is taking blind risk deserves additional incentives in terms of monitory benefits along with a word of appreciation?

 Now let us talk about Development as we learn about sustainability?

Development can be different for every person and yes it changes accordingly. Digital schools cant be a conclusion of development. Connecting kids with nature and teaching them lessons of nature will assure their development.  Metro Cities always enforced the concept of development on rural people.

What you think is the correct meaning of Development of Rural India?

Giving digital gadgets to school going kids?

Giving a sapling (can be mango, chikoo etc) to school going, kid?

Let’s observe the effects of both:

Giving digital gadgets to school going kids? – educated unemployed youth after 10 years.

Giving on sapling (can be mango, chikoo etc) to school going, kid? An educated entrepreneur who can become smart farmer or nature lover after 10 years.

So what we need educated unemployed youth or smart farmers?

A lot of things can be explained or elaborated here but I will conclude this topic with Mahatma Gandhi’s 4 quotes which will explain all in brief.



  • India ‘s way is not Europe’s; India is not Calcutta and Bombay. India lives in her seven hundred thousand villages.
  • Today cities dominate and drain villages so that they are crumbling to ruin.
  • Urbanization in India is slow but sure death for her villages and villagers
  • Return to villages means a definite, voluntary recognition of the duty of bread labour and all it connotes.


Saameer Ravindra Athavale

Fair Trade Activist




What is organic?​

February 14, 2017

 Organic agriculture means a process of developing a viable and sustainable agroecosystem. 

The most important word in the definition of organic is sustainable and ecosystem.

We generally ask for certification but do not understand what standards are referred for certification. Organic cultivation is not only limited to the specific crop, soil, water and fertiliser or pesticide. It is also talking about the genetic variability of crops, biodiversity in a specific region and multi-crop cultivation. In certification what we test is final output as monitoring entire process is not possible. Unfortunately organic is linked with end product but in reality its process, not output.

The myth about Organic!

GMO Seeds

Almost all organic produce sellers claim that we do not use GMO seeds. In reality, apart from cotton, no GMO seeds are in use in India.

My produce is residual free

This is the only marketing gimmick. even though you use chemical fertilisers and chemical pesticides you can achieve this with the simple trick. Any farmer not using any chemical prior 15-20 days of harvesting most of his produce is residual free.

We use organic manure

Although farmer may be using organic manure, how many years he was using chemical fertilisers and how many years he started using organic manure is yet another question?

I do organic farming.

It’s not only about your field it’s also about your neighbour fields. You may not be using chemical fertilisers or pesticides but what about your neighbour farmer?

Organic farming is not only limited to soil, water, seeds, crop, fertilisers and pesticides but also extended for biodiversity, crop rotation, soil conditioning and sustainable growth.

I can’t afford certification cost

Why not claim that my produce is 100% organic although I am not able to afford the certification still I am giving you my personal guarantee in this regard.

How can I get authenticated organic food produce?

Organic is a process not product. The best way to get organic produce is to start interacting with farmers, not with traders or resellers. Ask questions to farmers, not the person who is at a counter. Unless we educate farmers and make him aware about the importance of organic farming he will not understand the sensitivity of the topic.

All farmers are moving towards organic farming because a lot of business houses are committing them additional income and no one actually educating them why organic?

In 1972 all Indian farmers adopted green revolution technique just to get additional output and additional income no one was aware why green revolution and pros n cons of the same.

Similarly, organic cultivation is taking the same shape as green revolution and resulting in failure at a lot of places. Anyone who attended the organic farming seminar is becoming the trainer and educating farmer and misguiding him.

How I can get involved in this process?

The best solution is to adopt community supported agriculture (CSA). CSA is the moment which Shop for Change Fair Trade is willing to initiate under which united farmers and united consumers will collaborate with each other and fulfil their needs.

CSA – United consumers will adopt united farmers intellectually. Also, united consumers will assure united farmers to buy everything they grow in their field at the fair price with an assurance of sustainable income to the farmer.

Lets join India’s 1st Fair Trade moment and support farmers.

Keep following us to learn more about Fair Trade, Farmer, Health and Nature.

fight poverty via trade, not aid!

Saameer Ravindra Athavale 

Fair Trade Activist

Shop for Change Fair Trade  

Mobile +91 93200 32675


Shop for Change Fair Trade is not for profit organisation which is working on developing the long-term partnership between farmer to a consumer without having any commercial interest.

Shop for Change is not a funded NGO we wish to run this NGO with support from people as we do believe that it should be a people’s mission, not some corporate mission.

Do visit our


facebook page

twitter handle

WordPress blog











“When a farmer supplies and fulfils our need, it becomes our duty (it’s not charity) to make sure his needs are equally met”

3 Basic Needs of Human Being

Food, clothing and Shelter are 3 basic needs of human being. All 3 needs fulfil from nature. Food and clothing are fulfilled with the help of farmer. We can live without clothing and shelter but we can not live without food.

Secret of Healthy Lifestyle

If food is so important then can we just analyse how much money we spend on essential food(not luxury food)? Ayurveda claims food thought and lifestyle concludes health of human being. Science says food motivates your thought process. If you eat healthily you will think healthy.  India’s Expert Nutritionist LUKE COUTINHO claims that food is medicine? So it’s important to eat good food to avoid medicine.

What is good food?

How some one can define good food and bad food. In simple language everything which is natural is good.  So if you want to live a better life you should eat naturally grown things. Anything which artificially produced can be defined as bad for your health. It is as simple as if you walk on the soil you feel good but you can not walk on raw concrete with bare foots.

Why is farmer Important?

The person who is responsible for supplying our basic 2 needs should have 2/3 of importance in our life. Do we really give so much importance to him? 

What is Importance of Nature?

Any car weighing 2000kg needs 3000kg raw iron. Few kg’s rice becomes few hundred kg in just 4 months. 

Farming is the only business where you get more output than input.  Nature is the only machinery where you get more than what you feed else every machinery gives less than what you feed.

Bharat Ek Krishi Pradhan Desh Hai?

We always hear in everyone speech that India is dependent on agriculture but do we really care about it? Do you think in today’s world farmer get same pride as Doctor or Engineer?

We care so much about pets in our house but we never care about the person who gives us food every day.

Why should we connect with farmers?

There is no communication between farmer and consumer because of which we never understand the real challenges of farmers. We talk with a lot of unknown friends but we never interact with farmers. We go for weekend picnics but we never visit farms from where ou food comes. We do visit a lot of agro-tourism centre and try to think how farmers live but we never try to reach out to the farmer and speak with him and ask him to supply the good food.

If we want to source some regular supply for our business house we visit the manufacturer we speak with is a team, we analyse his strength and weakness, we talk about quality.

Do we do the same thing in the case of food which we eat every day and so much important to us?

Let us support India’s 1st Fair Trade mission.

Keep following us to learn more about Fair Trade, Farmer, Health and Nature.

Saameer Ravindra Athavale 

fight poverty via trade, not aid!

CEO – Executive Director  

Shop for Change Fair Trade  

Mobile +91 93200 32675


Shop for Change Fair Trade is not for profit organisation which is working on developing the long-term partnership between farmer to a consumer without having any commercial interest.

Shop for Change is not a funded NGO we wish to run this NGO with support from people as we do believe that it should be a people’s mission, not some corporate mission.

Do visit our


facebook page

twitter handle

WordPress blog










I would like to share our success story under my leadership at Shop for Change Fair Trade. I took charge of the organisation as CEO and Executive Director in September 2015. At the same time, we started working with traditional business house involved in canvas / nonwoven bag manufacturing. Assured business opportunities and consistent follow-up are showing results. Approximately 60 artisans will witness the change in their life just in 1 year which they never experienced earlier for past 2 decades.


Shop for Change Fair Trade decided to work in canvas bag segment in May 2014. Since then SFC was interviewing a lot of business house across India. It was not easy as very few people shown interest to work with fair trade guidelines. After more than year’s search we came across a group based in Sangli, who is involved in the traditional business of canvas and non-woven bag manufacturing with social vision in mind.

The entrepreneur behind this business house was really got connected with cause and immediately accepted the concept of fair trade. The unit is based in outskirts of Sangli. More than 50 people are employed in the unit among which more than 50% are women. Around 200 women staying nearby, get the opportunity to work from home, for more than 7-8 months in a year through this unit.

Skilled stitching women now earn around Rs.8000-10000 a month whereas unskilled women earn Rs. 4000-5000 a month. All employees are covered under Government insurance scheme. The entire unit follows 8 hours shift timing and after that, they get over time.

Shop for Change is working with this unit since October 2015 and trying to implement the concept of fair trade. Although the unit is good in paying their employees still SFC was not 100% satisfied with working condition as it was even difficult to convince employees to sit in the separate area for lunch etc. This was not an easy task but consistent follow-up and assured business opportunities made it very easy and really boost the moral of this group. Business owner decided to go with 100% Fair Trade norms by October 2016. The group is constructing new unit with complete Fair Trade norms as, separate gents and ladies toilet, separate pantry area for workers, separate changing room with locker facility for ladies staff and complete air conditioned unit for stitching and finishing area.

Thanks to DHL, Edelweiss, Marriott, Goqii and  Godrej Nature’s Basket, we started and achieved capacity building stage for this group but was very difficult to explain them the need of hygiene and sanitation. The opportunity which you shared with us not only generated additional income to artisans but also going to change their working conditions.


Fair trade is my mission, not just a profession.

Saameer Ravindra Athavale

CEO – Executive Director



शॉप फॉर चेंज संस्थे तर्फे १७ एप्रिल २०१६ ते २२ मे २०१६ पर्यंत दौंड तालुक्यातील दुष्काळ ग्रस्त शेतकर्यांना पिठाल भाकरी विकण्यासाठी ठाणे येथील गावदेवी मैदानात छोटा गाळा लावून देण्यात आला होता. ठाणे करांनी ह्या उपक्रमला प्रचंड पाठींबा दिला. फक्त सव्वा महिन्यात १.५ लाख रुपयांची पिठाल भाकरी विकून ह्या महिलांनी ८० हजार नफा कमावला. एका छोट्या उपक्रमातून बळीराजाला आर्थिक पाठबळ तर उभ राहिलाच पण जगण्याची नवी उमेद पण मिळाली. ११, १२ आणि १३ ला विक्रोळी येथील WNS ग्लोबल सेर्विसिस ह्या कंपनीने ह्या महिलांना त्यांच्या कॅन्टीन मध्ये येउन पिठलं भाकरी विकण्याची संधी दिली. ३ दिवसात २० हजार रुपयाची पिठाल भाकरी विकली गेलि. शॉप फॉर चेंज सन्थे कडून असे उपक्रम सातातात्याने राबवण्याची तयारी आता आम्ही केली आहे. तुमच्या शुभेछा बरोबर असतिलच.
झी २४ तास चे प्रमुख संपादक श्री उदय निरगुडकर ह्यांनी आणि WNS चे ग्लोबल CEO श्री केशव मुरुगेश व त्य्नाच्या पत्नी शामिनी मुरुगेश ह्यांनी देखील ह्या पिठाल भाकरीचा आस्वाद घेतला.
During April 17th to 22nd May 2016 Shop for Change assisted drought prone farmers to put up stall at Gavdevi Maidan in Thane to sell traditional Maharashtrian food Pithal – Bhakri.
All thane citizens supported this activity. During this month farmer families could able to make revenue of 1.5 lacs and earned 80K as net profit. This small activity not only helped them in earning money but also gave them hope of continuing farming as their main profession. ON 11, 12 and 13th May 2016 WNS Global Services also invited them to sell Pithal Bhakri in their cafeteria. In just 3 days they could able to sell worth 20,000 INR Pithal Bhakri. Shop for Change is trying to continue such initiatives through out the year. Hope your wishes are always with us.
Chief Editor of Zee 24 Taas Mr. Uday Nirgudkar and Global CEO of WNS Mr. Keshav Murugehs along with his wife Ms. Shamini Murugesh also enjoyed this traditional Mahrashtrian food.

Shop for Change @ kalaghoda

February 3, 2016

The only stall promoting Fair Trade labeled products.


Wide Range of Fair Trade Products………………



About us:

Farmers and artisans in India have been deprived of economic growth. Shop for Change gives you a chance to hear their story and ensure their fair share through   FAIR TRADE !

Set up in 2009, ‘Shop For Change’, credited as India’s first fair trade label, works with the farmer and artisans to connect them directly to main stream markets, thus cutting through the long chain of intermediaries.


  • Over 200,000 units of fair trade certified products sold in the Indian market.
  • Widespread success throughout the country, amounting to INR 10,00,000 fair trade bonus to producer organizations and their members.


No more intermediaries! Shop for Change brings you the hassle-free way to trade.




To know more about fair trade visit

or whats app on 93200 32675

Saameer Ravindra Athavale


Shop for Change has entered Mahindra’s ‘Spark the Rise’ social change competition.  Our entry will be evaluated on two fronts – review by an expert jury and votes for our project received from the public. Will you show your support for fair trade by voting for us?

There are three easy ways to vote:

  1. Give a missed call from your Indian mobile to +912261850314.  You’ll get a confirmation sms.
  2. Send an sms to 54646.  Key in MHRISE<SPACE>P08457
  3. Register and vote online here:

To learn more about our project submission and Spark the Rise visit

We need as many votes as possible so please tell your friends to to visit this blog post and vote.  Thanks so much for your support!

Looking for a fast-paced, exciting opportunity to make your mark on the world?  Shop for Change is hiring new members of its food and textile business development teams, as well as our marketing and finance/operations teams.  For more details download the job descriptions: 1)  Business Leader – Food, 2) Business Leader – Textiles, 3) Head Marketing, and 4) Finance Controller.