Sustainable Development

August 28, 2017

What is the meaning of Sustainable Development?

We generally read such rosy words in the corporate presentation. wiki says economic development that is conducted without depletion of natural resources.  Now we see people talking about Sustainable Development sitting in Air Conditioned offices which its self is very much contradictory to its own definition.

Let’s find out more and explore more about this Sustainability!

Nature is the best teacher and we should learn from nature what is the meaning of sustainability. Have you ever came across the situation where you feed black water to rose and the flower turn its colour to black from red. Yes, this is exact meaning of sustainable development. If you still continue watering the plant with black colour water still the result will be same. Due to chemical effects rose plant may stop its growth but will never give up on its fundamental property of giving you beautiful red roses. So what happens to that black colour which remains in soil if it’s artificial it will spoil the soil and if its natural it will get biodegraded and convert into the soil. Now if it’s artificial then the day it becomes more in quantity than soil the Eco-system gets collapse and soil become infertile.

This is what I can explain the Sustainable Development in lay man’s language. We need to make sure we do not add anything in an environment which will spoil the environment either in form of polluting water, polluting the air or polluting soil. Carbon in the air is pollution and the same carbon turns into fertilizer when it is pumped in the soil in form of organic carbon. The only machine developed by nature the tree can do this. The tree absorbs carbon dioxide from an environment and turns into organic carbon and refills the same in the soil. So Sustainability starts from less consumption of artificial things and encouraging the use of natural products also same time keep refiling the nature to assure a Sustainable supply of these natural things for our future generations.

In any system, we always have 2 parties one is the donor(producer) and another one is borrower(consumer). Borrower importance remains till some donor is available and vice versa. Balancing donor and borrower is called as Sustainable Development.

Now let’s see how we can implement the same in our everyday routine. Let us start with food which is the basic need of human being. Farming is itself an encroachment we cut trees and start farming. Consumers demand more hence farmer cuts more tree. Consumer demands more hence farmer use shortcuts. Consumer demands cheap hence farmer finds a way to make it fast. All this process never analysed in form of negative impact on mother earth.

Now how we can correct it?

Let us be responsible consumers and demand what is available in terms of region & season. Always an apple a day can’t keep the doctor away because apple farmers will imbalance the regional health of Eco-system to full fill customers demand. Hence borrower should first need to understand the limitations of donor and then design his demand.

How we can work on Sustainable Agriculture?

It’s more important to understand the risk factor of producer/farmer:

  1. he is not sure about climate still he takes efforts
  2. he is not sure about rates still he takes efforts

Now, don’t you think the person who is taking blind risk deserves additional incentives in terms of monitory benefits along with a word of appreciation?

 Now let us talk about Development as we learn about sustainability?

Development can be different for every person and yes it changes accordingly. Digital schools cant be a conclusion of development. Connecting kids with nature and teaching them lessons of nature will assure their development.  Metro Cities always enforced the concept of development on rural people.

What you think is the correct meaning of Development of Rural India?

Giving digital gadgets to school going kids?

Giving a sapling (can be mango, chikoo etc) to school going, kid?

Let’s observe the effects of both:

Giving digital gadgets to school going kids? – educated unemployed youth after 10 years.

Giving on sapling (can be mango, chikoo etc) to school going, kid? An educated entrepreneur who can become smart farmer or nature lover after 10 years.

So what we need educated unemployed youth or smart farmers?

A lot of things can be explained or elaborated here but I will conclude this topic with Mahatma Gandhi’s 4 quotes which will explain all in brief.



  • India ‘s way is not Europe’s; India is not Calcutta and Bombay. India lives in her seven hundred thousand villages.
  • Today cities dominate and drain villages so that they are crumbling to ruin.
  • Urbanization in India is slow but sure death for her villages and villagers
  • Return to villages means a definite, voluntary recognition of the duty of bread labour and all it connotes.


Saameer Ravindra Athavale

Fair Trade Activist





What is organic?​

February 14, 2017

 Organic agriculture means a process of developing a viable and sustainable agroecosystem. 

The most important word in the definition of organic is sustainable and ecosystem.

We generally ask for certification but do not understand what standards are referred for certification. Organic cultivation is not only limited to the specific crop, soil, water and fertiliser or pesticide. It is also talking about the genetic variability of crops, biodiversity in a specific region and multi-crop cultivation. In certification what we test is final output as monitoring entire process is not possible. Unfortunately organic is linked with end product but in reality its process, not output.

The myth about Organic!

GMO Seeds

Almost all organic produce sellers claim that we do not use GMO seeds. In reality, apart from cotton, no GMO seeds are in use in India.

My produce is residual free

This is the only marketing gimmick. even though you use chemical fertilisers and chemical pesticides you can achieve this with the simple trick. Any farmer not using any chemical prior 15-20 days of harvesting most of his produce is residual free.

We use organic manure

Although farmer may be using organic manure, how many years he was using chemical fertilisers and how many years he started using organic manure is yet another question?

I do organic farming.

It’s not only about your field it’s also about your neighbour fields. You may not be using chemical fertilisers or pesticides but what about your neighbour farmer?

Organic farming is not only limited to soil, water, seeds, crop, fertilisers and pesticides but also extended for biodiversity, crop rotation, soil conditioning and sustainable growth.

I can’t afford certification cost

Why not claim that my produce is 100% organic although I am not able to afford the certification still I am giving you my personal guarantee in this regard.

How can I get authenticated organic food produce?

Organic is a process not product. The best way to get organic produce is to start interacting with farmers, not with traders or resellers. Ask questions to farmers, not the person who is at a counter. Unless we educate farmers and make him aware about the importance of organic farming he will not understand the sensitivity of the topic.

All farmers are moving towards organic farming because a lot of business houses are committing them additional income and no one actually educating them why organic?

In 1972 all Indian farmers adopted green revolution technique just to get additional output and additional income no one was aware why green revolution and pros n cons of the same.

Similarly, organic cultivation is taking the same shape as green revolution and resulting in failure at a lot of places. Anyone who attended the organic farming seminar is becoming the trainer and educating farmer and misguiding him.

How I can get involved in this process?

The best solution is to adopt community supported agriculture (CSA). CSA is the moment which Shop for Change Fair Trade is willing to initiate under which united farmers and united consumers will collaborate with each other and fulfil their needs.

CSA – United consumers will adopt united farmers intellectually. Also, united consumers will assure united farmers to buy everything they grow in their field at the fair price with an assurance of sustainable income to the farmer.

Lets join India’s 1st Fair Trade moment and support farmers.

Keep following us to learn more about Fair Trade, Farmer, Health and Nature.

fight poverty via trade, not aid!

Saameer Ravindra Athavale 

Fair Trade Activist

Shop for Change Fair Trade  

Mobile +91 93200 32675


Shop for Change Fair Trade is not for profit organisation which is working on developing the long-term partnership between farmer to a consumer without having any commercial interest.

Shop for Change is not a funded NGO we wish to run this NGO with support from people as we do believe that it should be a people’s mission, not some corporate mission.

Do visit our


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“When a farmer supplies and fulfils our need, it becomes our duty (it’s not charity) to make sure his needs are equally met”

3 Basic Needs of Human Being

Food, clothing and Shelter are 3 basic needs of human being. All 3 needs fulfil from nature. Food and clothing are fulfilled with the help of farmer. We can live without clothing and shelter but we can not live without food.

Secret of Healthy Lifestyle

If food is so important then can we just analyse how much money we spend on essential food(not luxury food)? Ayurveda claims food thought and lifestyle concludes health of human being. Science says food motivates your thought process. If you eat healthily you will think healthy.  India’s Expert Nutritionist LUKE COUTINHO claims that food is medicine? So it’s important to eat good food to avoid medicine.

What is good food?

How some one can define good food and bad food. In simple language everything which is natural is good.  So if you want to live a better life you should eat naturally grown things. Anything which artificially produced can be defined as bad for your health. It is as simple as if you walk on the soil you feel good but you can not walk on raw concrete with bare foots.

Why is farmer Important?

The person who is responsible for supplying our basic 2 needs should have 2/3 of importance in our life. Do we really give so much importance to him? 

What is Importance of Nature?

Any car weighing 2000kg needs 3000kg raw iron. Few kg’s rice becomes few hundred kg in just 4 months. 

Farming is the only business where you get more output than input.  Nature is the only machinery where you get more than what you feed else every machinery gives less than what you feed.

Bharat Ek Krishi Pradhan Desh Hai?

We always hear in everyone speech that India is dependent on agriculture but do we really care about it? Do you think in today’s world farmer get same pride as Doctor or Engineer?

We care so much about pets in our house but we never care about the person who gives us food every day.

Why should we connect with farmers?

There is no communication between farmer and consumer because of which we never understand the real challenges of farmers. We talk with a lot of unknown friends but we never interact with farmers. We go for weekend picnics but we never visit farms from where ou food comes. We do visit a lot of agro-tourism centre and try to think how farmers live but we never try to reach out to the farmer and speak with him and ask him to supply the good food.

If we want to source some regular supply for our business house we visit the manufacturer we speak with is a team, we analyse his strength and weakness, we talk about quality.

Do we do the same thing in the case of food which we eat every day and so much important to us?

Let us support India’s 1st Fair Trade mission.

Keep following us to learn more about Fair Trade, Farmer, Health and Nature.

Saameer Ravindra Athavale 

fight poverty via trade, not aid!

CEO – Executive Director  

Shop for Change Fair Trade  

Mobile +91 93200 32675


Shop for Change Fair Trade is not for profit organisation which is working on developing the long-term partnership between farmer to a consumer without having any commercial interest.

Shop for Change is not a funded NGO we wish to run this NGO with support from people as we do believe that it should be a people’s mission, not some corporate mission.

Do visit our


facebook page

twitter handle

WordPress blog