In the 1st week of February, I came across one eminent personality “Mr Chaitramji Pawar” who devoted 2 & ½ Decades of his life to make his village self-sustainable.

This was possible only because of Vivekanand Seva Mandal – NGO based in Dombivali, runs a library for engineering students & is also actively working in various tribal villages across Thane district. Mr Ketan Bondre and Mr Hemant Gokhale insisted me to visit this village along with them and no surprise I just fell in love with this village.

The name of the village is “Baripada” situated in Sakhi Taluka, Dhule District on Maharashtra-Gujarat border.

The introduction of the village will help you in understanding more about the work accomplished so far:

  1. 200 families stay in Baripada –The  total population of this village is about 800 people
  2. Not a single person in village is below poverty line
  3. This village never accepted any subsidies or any Government Schemes till date.
  4. Not a single villager own tractor, but every family owns a cow & bullock.
  5. Villagers requested State Transport to stop its services for the whole village as no one goes out of the village on regular basis. The only intention to do this is to save government expenses to run their bus service, for merely 4-5 people who may or may not travel every day.
  6. Villagers conserve 1100 acre of Forest. Not a single new tree is planted under any government scheme only conservation of naturally available resources is main motive.
  7. Every night 10 villager’s do patrol to protect their forest whoever remains absent he is supposed to pay fine of Rs.100/-
  8. No one is allowed to cut the trees if someone found guilty villagers penalised them for Rs.1000/- instantly.
  9. Recently they passed a bill which stops people from carrying Axe to forest and if someone found guilty villagers can fine him for Rs.10000/-

I feel above points self-demonstrate the dedication & devotion of Mr Chaitramji Pawar.

 Below points are few things which I observed & want to definitely tell you:

  • Mr Chiatramji walks barefoot in the village, as he feels extra needs develop greed in a human being.
  • Chaitramji though the advisory board member of the advisory committee to forest department in central government, he prefers to travels by state transport from Nasik to Mumbai while on his way to Delhi for the meeting.
  • Although he can avail government vehicle any time for such purpose.

What will Shop for Change work on?

After closely seeing his work we decided to support the villagers to get direct market access to their farm fresh produce. 70% of villagers cultivate Rice in their field hence we decided to start developing market access for Indrayani Rice. Shop for Change will make sure that farmers get maximum benefit out of this transaction. Although distance will add extra cost still we will try to make this fair price for customers & at the same time farmers will get their fair share.

Few Know How on… Rice/paddy crop

It takes almost 4-5 months for farmers to cultivate the paddy crop and finally convert the same in rice which we eat.

One acre land produces about 15 – 20 quintals of rice.

 Average yearly gross income of Rice Farmer is about 60,000 to 70,000 INR. This is not his final income.

He spends about 15,000 to 20,000 INR towards various expenses to cultivate the 1-acre land.

What is so special about this rice?

  1. Rice is ethically grown
  2. Every 10 Kg rice pack will have the producer (farmer) name so that consumer can thank him before he eats the same.

To buy rice online and to get it at your doorstep

 please click the following link


Saameer Ravindra Athavale 

Fair Trade Activist



What is organic?​

February 14, 2017

 Organic agriculture means a process of developing a viable and sustainable agroecosystem. 

The most important word in the definition of organic is sustainable and ecosystem.

We generally ask for certification but do not understand what standards are referred for certification. Organic cultivation is not only limited to the specific crop, soil, water and fertiliser or pesticide. It is also talking about the genetic variability of crops, biodiversity in a specific region and multi-crop cultivation. In certification what we test is final output as monitoring entire process is not possible. Unfortunately organic is linked with end product but in reality its process, not output.

The myth about Organic!

GMO Seeds

Almost all organic produce sellers claim that we do not use GMO seeds. In reality, apart from cotton, no GMO seeds are in use in India.

My produce is residual free

This is the only marketing gimmick. even though you use chemical fertilisers and chemical pesticides you can achieve this with the simple trick. Any farmer not using any chemical prior 15-20 days of harvesting most of his produce is residual free.

We use organic manure

Although farmer may be using organic manure, how many years he was using chemical fertilisers and how many years he started using organic manure is yet another question?

I do organic farming.

It’s not only about your field it’s also about your neighbour fields. You may not be using chemical fertilisers or pesticides but what about your neighbour farmer?

Organic farming is not only limited to soil, water, seeds, crop, fertilisers and pesticides but also extended for biodiversity, crop rotation, soil conditioning and sustainable growth.

I can’t afford certification cost

Why not claim that my produce is 100% organic although I am not able to afford the certification still I am giving you my personal guarantee in this regard.

How can I get authenticated organic food produce?

Organic is a process not product. The best way to get organic produce is to start interacting with farmers, not with traders or resellers. Ask questions to farmers, not the person who is at a counter. Unless we educate farmers and make him aware about the importance of organic farming he will not understand the sensitivity of the topic.

All farmers are moving towards organic farming because a lot of business houses are committing them additional income and no one actually educating them why organic?

In 1972 all Indian farmers adopted green revolution technique just to get additional output and additional income no one was aware why green revolution and pros n cons of the same.

Similarly, organic cultivation is taking the same shape as green revolution and resulting in failure at a lot of places. Anyone who attended the organic farming seminar is becoming the trainer and educating farmer and misguiding him.

How I can get involved in this process?

The best solution is to adopt community supported agriculture (CSA). CSA is the moment which Shop for Change Fair Trade is willing to initiate under which united farmers and united consumers will collaborate with each other and fulfil their needs.

CSA – United consumers will adopt united farmers intellectually. Also, united consumers will assure united farmers to buy everything they grow in their field at the fair price with an assurance of sustainable income to the farmer.

Lets join India’s 1st Fair Trade moment and support farmers.

Keep following us to learn more about Fair Trade, Farmer, Health and Nature.

fight poverty via trade, not aid!

Saameer Ravindra Athavale 

Fair Trade Activist

Shop for Change Fair Trade  

Mobile +91 93200 32675


Shop for Change Fair Trade is not for profit organisation which is working on developing the long-term partnership between farmer to a consumer without having any commercial interest.

Shop for Change is not a funded NGO we wish to run this NGO with support from people as we do believe that it should be a people’s mission, not some corporate mission.

Do visit our


facebook page

twitter handle

WordPress blog











“When a farmer supplies and fulfils our need, it becomes our duty (it’s not charity) to make sure his needs are equally met”

3 Basic Needs of Human Being

Food, clothing and Shelter are 3 basic needs of human being. All 3 needs fulfil from nature. Food and clothing are fulfilled with the help of farmer. We can live without clothing and shelter but we can not live without food.

Secret of Healthy Lifestyle

If food is so important then can we just analyse how much money we spend on essential food(not luxury food)? Ayurveda claims food thought and lifestyle concludes health of human being. Science says food motivates your thought process. If you eat healthily you will think healthy.  India’s Expert Nutritionist LUKE COUTINHO claims that food is medicine? So it’s important to eat good food to avoid medicine.

What is good food?

How some one can define good food and bad food. In simple language everything which is natural is good.  So if you want to live a better life you should eat naturally grown things. Anything which artificially produced can be defined as bad for your health. It is as simple as if you walk on the soil you feel good but you can not walk on raw concrete with bare foots.

Why is farmer Important?

The person who is responsible for supplying our basic 2 needs should have 2/3 of importance in our life. Do we really give so much importance to him? 

What is Importance of Nature?

Any car weighing 2000kg needs 3000kg raw iron. Few kg’s rice becomes few hundred kg in just 4 months. 

Farming is the only business where you get more output than input.  Nature is the only machinery where you get more than what you feed else every machinery gives less than what you feed.

Bharat Ek Krishi Pradhan Desh Hai?

We always hear in everyone speech that India is dependent on agriculture but do we really care about it? Do you think in today’s world farmer get same pride as Doctor or Engineer?

We care so much about pets in our house but we never care about the person who gives us food every day.

Why should we connect with farmers?

There is no communication between farmer and consumer because of which we never understand the real challenges of farmers. We talk with a lot of unknown friends but we never interact with farmers. We go for weekend picnics but we never visit farms from where ou food comes. We do visit a lot of agro-tourism centre and try to think how farmers live but we never try to reach out to the farmer and speak with him and ask him to supply the good food.

If we want to source some regular supply for our business house we visit the manufacturer we speak with is a team, we analyse his strength and weakness, we talk about quality.

Do we do the same thing in the case of food which we eat every day and so much important to us?

Let us support India’s 1st Fair Trade mission.

Keep following us to learn more about Fair Trade, Farmer, Health and Nature.

Saameer Ravindra Athavale 

fight poverty via trade, not aid!

CEO – Executive Director  

Shop for Change Fair Trade  

Mobile +91 93200 32675


Shop for Change Fair Trade is not for profit organisation which is working on developing the long-term partnership between farmer to a consumer without having any commercial interest.

Shop for Change is not a funded NGO we wish to run this NGO with support from people as we do believe that it should be a people’s mission, not some corporate mission.

Do visit our


facebook page

twitter handle

WordPress blog









सध्या महाराष्ट्रात दुष्काळ असल्यामुळे शेतकरी हा विषय TRP बनला आहे . गेली अनेक वर्षे ह्या विषयावर सर्व स्तरावर चर्चा होत आहे . अजुनही ह्या विषयावर पुर्णतः निसर्गावर जबाबदारी टाकुन आपण मोकळे होत आहोत . ह्या वर्षी पाऊस चांगला पडला की शेतकरी अचानक समृध्द होइल असे स्वप्न पाहुन आपण मुळ मुद्दा टाळत आहोत . शेतकऱ्यांने कितीही मेहनत घेतली आणि निसर्गाने त्याला साथ दिली तरी हे सगळ बदलेल अस आपल्याला खरच वाटत का ?

शेतकरी हा जागतीक अर्थव्यवस्थेतील असा एकमेव घटक आहे जो सर्व कच्चा माल रिटेल बाजारातुन खरेदी करतो आणि तयार माल घाऊक बाजारपेठेत जाऊन विकतो आणि दोन्ही बाजुचा ट्रान्सपोर्टचा खर्च पण तोच करतो .
ह्या उलट इतर कुठलाही व्यवसायीक कच्चा माल घाऊक बाजारपेठेतुन घेतो . हा माल त्याच्या कारखान्यापर्यंत पोहचवला जातो . तयार झालेला माल तो व्यवसायीक रिटेल बाजारात विकतो आणि ते विकत घेणारा तयार माल त्याच्या कारखान्यातुन उचलतो .

औषध बनवणाऱ्या कंपन्या रिसर्च रिस्कच्या नावाखाली १००o % नफा कमवु शकतात . मात्र निसर्गाची कुठलीच जबाबदारी न स्विकारणाऱ्या समाजात शेतकरी नफा कमवतो कि नाही ह्याची साधी तसदी घेण्याची सुध्दा कुठली पध्दत अस्तीत्वात नाही .

निवडुणकीआधी कुठल्या पक्षाला किती जागा मिळेल ह्यावर महीनों न महिने चर्चा होऊ शकते पण पाऊस किती पडेल कुठल पीक घेतल्या मुळे शेती फायदेशीर होइल ह्याची चर्चा पण होताना दिसत नाही .
सेन्सेक्स किती अंशांनी वर किंवा खाली गेला हे रोज मन लावुन ऐकणारा समाज शेतकऱ्याला त्याच्या उत्पादनाचा किती दर मिळतो ह्याचा कधी अभ्यास करताना दिसत नाही .
हे सर्व बदलल पाहीजे अस आपल्या सगळ्यांना वाटत पण कस आणि केव्हा हे समजत नाही .
ह्या सगळ्या प्रश्नांवर उत्तर शोधुन ती जीवनात कायमस्वरूपी आणण्याचा ध्यास शॉप फॉर चेंज फेअर ट्रेड हया सेवाभावी संस्थेने घेतला आहे .
वरील प्रश्नांची उत्तर शोधुन त्यावर खालील प्रमाणे कार्यप्रणाली तयार केली आहे :
१ . शेतकऱ्याला हक्काची बाजारपेठ मिळवुन देण
२ . शेतकरी ते ग्राहक अशी मार्केट लींकेज तयार करण
3. शेतक-याला त्याच्या मालाचा हमीभाव मिळवुन देण
४ . ग्राहकाला वाजवी दरात चांगलामाल मिळवुन देण

असे अनेक उपक्रम शॉप फॉर चेंज फेअर ट्रेड ने हाती घेतले आहेत .
ह्या उपक्रमात जास्तीत जास्त लोकांनी सहभागी व्हाव ही विनंती .
आपण ह्या उपक्रमाला खालील प्रकारे मदत करू शकात:
१ . ह्या उपक्रमात आपाण ग्राहक बनुन शेतकऱ्याला शाश्वत बाजारपेठ दया
२ .  ह्या उपक्रमात स्वंयसेवक बनुन आपला अमुल्य वेळ देऊ शकता
3 . ह्या उपक्रमाला आर्थिक मदत करुन ही चळवळ अजुन मोठी करण्यास मदत करू शकता


समीर आठवले
शॉप फॉर चेंज फेअर ट्रेड