We are excited. Last year we took the first step towards

Fair trade certified exotic food products

extending our footprint to food via a pilot project in the Diwali Gifting segment. We enabled VAPCOL (BAIF) to sell 2000 gift boxes comprising of fair trade certified food products (e.g. cashews) to DHL.

This year we are going a step further. Working closely with 6 farmer groups across India- Mahila Umang Producers Comapny ( Anita Paul-Founder of Umang has been featured in the August issue of  BBC Good Food India), Kumaon Grameen Udyog, Varanashi, Nageshwara Charitable Trust, Sahaja Aharam Cooperative (CSA of Satyamev Jayate fame), Varanashi Organic Farmers Society we are trying to create a market for fair trade food products like cashews, walnuts, wild forest honey, vanilla powder (which is anything but plain!), chamomile tea etc. We are now targeting not only in the corporate gifting segment but various other channels such as luxury hotels, specialized online and mainstream food retailers.

The entire range of products is tasty, healthy, well packaged and absolute value for money. Yet our Diwali gift packs targeted at businesses ensure that 20% of the price goes back to farmers as a fair trade premium ensuring at least 50% additional income for them. This means a lot to a small farming family which barely earns INR 2500 p.m. otherwise.

Fair trade food products such as fruit, chocolate, confectionery, yoghurt, honey, herbs, spices, nuts, preserves and rice are widely available in a no. of countries across the world like UK. Consumers in India will soon have an opportunity to ‘Shop for Change’ when they buy fair trade food products.

To get the entire list of fair trade food products click here.


 Shop for Change Fair Trade,

Actor, director Parvin Dabas @ LFW in a fair trade t-shirt

took its call to support India’s cotton farmers to top designers and their fans at the recent  Lakme Fashion Week. Among the Winter/Festive collections on display, those attending the renowned fashion event will find ranges of designer t-shirts and casual wear from Shop for Change partner labels I Wear Me, Do U Speak Green, and No Nasties, along with home textiles and stylish cotton bags from WIT. All of the ranges are made with Shop for Change Fair Trade certified cotton grown by farmers from Chetna Organic Agriculture Producer Company, ensuring that small-scale cotton farmers receive a fairer deal so they can care for their families and the environment.
While India’s fascination with high fashion continues to surge, the country’s cotton farmers struggle to make ends meet. Shop for Change partners with designers and brands that source cotton in a way that ensures small-scale farmers earn more and grow more sustainably. Shop for Change Fair Trade certified products carry the Shop for Change Mark, letting consumers know that by choosing a fair trade garment they are making a difference to poor cotton farmers. In addition to the companies with fair trade collections on display at Lakme Fashion Week, Shop for Change has also partnered with designer Anita Dongre, as well as Shoppers Stop and Raymond owned ColorPlus.

Seth Petchers, CEO of Shop for Change Fair Trade, says, “While fair trade cotton farmers are sowing seeds for next year’s harvest, it’s a perfect time for the design fraternity and fashion conscious consumers to make a commitment to fair trade. With stunning Shop for Change certified styles becoming more and more accessible in shops and online, it’s never been easier and more fashionable to make a difference.”

Hina Palkar, CEO of I Wear Me, says, “Our designer t-shirts let consumers make a statement about who they are – creative, free thinking, and trendy. And when they choose from our Shop for Change Fair Trade certified range they’re also making a statement – changing the world is in vogue.”

Kishore Kukade, cotton farmer and Vice Chairman of COAPCL says, “Seeing Shop for Change certified products made with my organisation’s cotton in a prestigious event like this gives hope. If the support that Chetna Organic lends to farmers is met with consumers who choose Shop for Change Fair Trade products, I have no doubt we’ll be able to improve the lives of farming families.”


Last week, our CEO Seth Petchers, had an interesting Thursday morning as he was being interviewed live on Radio One by RJ Hrihikesh Kannan.

Click the below links to listen to the entire interview.


We even ran a live contest where three lucky winners were given No Nasties t shirts which are made with Shop for Change Fair Trade certified cotton.

Overall it was a great platform to propagate and reach out to consumers about fair trade considering Radio One has around 8 million listeners in Mumbai and Delhi combined. However the icing on the cake was when Anita Naidu – Programming Head @ Radio One told Mr. Petchers that she is a fair trade consumer. She had read about Shop for Change and the work we do in some newspaper which led her to visit one of the AND stores to buy a Shop for Change Fair Trade certified dress. You really made our day Anita.

Click here to check out some snaps from that day.



Beautiful Kurti from Shoppers Stop in-house brand STOP made with Shop for Chnage Fair Trade certified cotton



Shoppers Stop has launched a vibrant range of women’s ethnic wear under its in-house label STOP, made from Shop for Change Fair Trade certified cotton produced by small-scale farmers from our partner Chetna Organic. Through this association, Shoppers Stop and Shop for Change Fair Trade guarantee that the farming families behind the collection receive a fairer deal for their hard work.

Speaking about Shoppers Stop’s partnership with Shop for Change, Vinay Bhatia, Customer Care Associate & Senior Vice President, Marketing & Loyalty at Shoppers Stop said,”It’s a matter of great pride and pleasure that Shoppers Stop is the first large-format retailer to join hands with the Shop for Change Fair Trade movement. We have launched an extensive Shop for Change women’s ethnic-wear collection under our popular, exclusive brand STOP. This collection is made entirely from Shop for Change Fair Trade certified cotton. The social implications of using Shop for Change fair trade certified cotton are truly phenomenal. It allows farmers to receive 15% additional income and at the same time makes customers feel good about making a difference. We are already seeing a great response to the Shop for Change collection from our customers.”  

This collection is retailled out of  select Shoppers Stop stores in Mumbai, Delhi, Bangalore, Kolkata, and Hyderabad. As always, you’ll recognise Shop for Change certified products by looking for the Shop for Change Fair Trade hangtag on the garments. And yes, do spread the word around in your  neighbourhood about Shop for Change.


UPG college

Continuing efforts to let consumers know how they can make a difference for poor farmers, Shop for Change collaborated with its partner International Resources for Fairer Trade (IRFT) to take its message to colleges and malls.  In January, Shop for Change and IRFT arranged for special youth awareness programs at Veermata Jijabai Institute of Technology (VJTI) and Usha Pravin Gandhi’s Management institute where we participated the colleges’ annual events and introduced the idea of fair trade to students.  Through activities like face painting and games, enthusiastic young people showed a great response to the Shop for Change concept and promised to tell their families to shop for change, signaling that the future of the fair trade movement in India is a bright one! Read the rest of this entry »

Sustainability in My House: Shopping & Farmer Suicides – there is a link ! Shop for Change

Jaishankar at FICCIOn 13th October 2011, Shop for Change was invited to speak at the Federation of Indian Chambers of Commerce and Industry (FICCI) conference on sustainable textiles, apparel, and garments. The event was inaugurated by S. Balaraju, Joint Textile Commissioner, Ministry of Textiles and attended by many industry leaders like Alok Industries, Pratibha Syntax Ltd, and Mandhana Industries, among others. Read the rest of this entry »

Shop for Change advert in Marketing Text

Her hard work... You're new look

Shop for Change is excited to be featured in the Global Edition of Belch and Belch’s classic text Advertising and Promotion: An Integrated Marketing Communications Perspective published by McGraw Hill. The authors chose Shop for Change’s magazine advert, which was developed to launch our brand partner Mother Earth’s Shop for Change range, as an example of “advocacy advertising”—a marketing strategy that promotes a social cause in a way that also supports the sponsor. We feel this is a great compliment to the strength of our efforts as we work hard to keep farmers at the forefront of every initiative we undertake.

Shop for Change’s brand partners continue to dazzle this festival season with Mother Earth’s launch of its new Men’s and Women’s designs. Made from Shop for Change Fair Trade certified cotton from partner Chetna Organic’s projects in Orissa, these garments are comfortable, stylish, and friendly to your wallet. They are priced from Rs. 699 to Rs 1199 for the five new women’s styles and Rs. 1199 to Rs. 1299 for the two men’s styles. Available in all three Mother Earth stores in Bangalore, the South City Mall in Kolkata, and the R-City Mall in Mumbai.

If you can’t find your way to any of these locations, visit our ‘where to buy’ page at buy.shopforchange.in.