Shop for Change links farmers’ futures and festive fashion

September 18, 2012

 Shop for Change Fair Trade,

Actor, director Parvin Dabas @ LFW in a fair trade t-shirt

took its call to support India’s cotton farmers to top designers and their fans at the recent  Lakme Fashion Week. Among the Winter/Festive collections on display, those attending the renowned fashion event will find ranges of designer t-shirts and casual wear from Shop for Change partner labels I Wear Me, Do U Speak Green, and No Nasties, along with home textiles and stylish cotton bags from WIT. All of the ranges are made with Shop for Change Fair Trade certified cotton grown by farmers from Chetna Organic Agriculture Producer Company, ensuring that small-scale cotton farmers receive a fairer deal so they can care for their families and the environment.
While India’s fascination with high fashion continues to surge, the country’s cotton farmers struggle to make ends meet. Shop for Change partners with designers and brands that source cotton in a way that ensures small-scale farmers earn more and grow more sustainably. Shop for Change Fair Trade certified products carry the Shop for Change Mark, letting consumers know that by choosing a fair trade garment they are making a difference to poor cotton farmers. In addition to the companies with fair trade collections on display at Lakme Fashion Week, Shop for Change has also partnered with designer Anita Dongre, as well as Shoppers Stop and Raymond owned ColorPlus.

Seth Petchers, CEO of Shop for Change Fair Trade, says, “While fair trade cotton farmers are sowing seeds for next year’s harvest, it’s a perfect time for the design fraternity and fashion conscious consumers to make a commitment to fair trade. With stunning Shop for Change certified styles becoming more and more accessible in shops and online, it’s never been easier and more fashionable to make a difference.”

Hina Palkar, CEO of I Wear Me, says, “Our designer t-shirts let consumers make a statement about who they are – creative, free thinking, and trendy. And when they choose from our Shop for Change Fair Trade certified range they’re also making a statement – changing the world is in vogue.”

Kishore Kukade, cotton farmer and Vice Chairman of COAPCL says, “Seeing Shop for Change certified products made with my organisation’s cotton in a prestigious event like this gives hope. If the support that Chetna Organic lends to farmers is met with consumers who choose Shop for Change Fair Trade products, I have no doubt we’ll be able to improve the lives of farming families.”

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