Fair trade- “Socially responsible food comes to India”

September 18, 2012

We are excited. Last year we took the first step towards

Fair trade certified exotic food products

extending our footprint to food via a pilot project in the Diwali Gifting segment. We enabled VAPCOL (BAIF) to sell 2000 gift boxes comprising of fair trade certified food products (e.g. cashews) to DHL.

This year we are going a step further. Working closely with 6 farmer groups across India- Mahila Umang Producers Comapny ( Anita Paul-Founder of Umang has been featured in the August issue of  BBC Good Food India), Kumaon Grameen Udyog, Varanashi, Nageshwara Charitable Trust, Sahaja Aharam Cooperative (CSA of Satyamev Jayate fame), Varanashi Organic Farmers Society we are trying to create a market for fair trade food products like cashews, walnuts, wild forest honey, vanilla powder (which is anything but plain!), chamomile tea etc. We are now targeting not only in the corporate gifting segment but various other channels such as luxury hotels, specialized online and mainstream food retailers.

The entire range of products is tasty, healthy, well packaged and absolute value for money. Yet our Diwali gift packs targeted at businesses ensure that 20% of the price goes back to farmers as a fair trade premium ensuring at least 50% additional income for them. This means a lot to a small farming family which barely earns INR 2500 p.m. otherwise.

Fair trade food products such as fruit, chocolate, confectionery, yoghurt, honey, herbs, spices, nuts, preserves and rice are widely available in a no. of countries across the world like UK. Consumers in India will soon have an opportunity to ‘Shop for Change’ when they buy fair trade food products.

To get the entire list of fair trade food products click here.


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