Shop for Change Fair Trade on Radio One

July 16, 2012

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Last week, our CEO Seth Petchers, had an interesting Thursday morning as he was being interviewed live on Radio One by RJ Hrihikesh Kannan.

Click the below links to listen to the entire interview.

http://f.cl.ly/items/0O3T1E2E1C0G2q3j0q0E/LINKS%201.mp3
http://f.cl.ly/items/0O3T1E2E1C0G2q3j0q0E/LINKS%202.mp3
http://f.cl.ly/items/2n0Y010C2m0y2a22312m/LINKS%203.mp3
http://f.cl.ly/items/2n0Y010C2m0y2a22312m/LINKS%204.mp3
http://f.cl.ly/items/2n0Y010C2m0y2a22312m/LINKS%205.mp3

We even ran a live contest where three lucky winners were given No Nasties t shirts which are made with Shop for Change Fair Trade certified cotton.

Overall it was a great platform to propagate and reach out to consumers about fair trade considering Radio One has around 8 million listeners in Mumbai and Delhi combined. However the icing on the cake was when Anita Naidu – Programming Head @ Radio One told Mr. Petchers that she is a fair trade consumer. She had read about Shop for Change and the work we do in some newspaper which led her to visit one of the AND stores to buy a Shop for Change Fair Trade certified dress. You really made our day Anita.

Click here to check out some snaps from that day.

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