Shoppers Stop Partners with Shop for Change

June 15, 2012



Beautiful Kurti from Shoppers Stop in-house brand STOP made with Shop for Chnage Fair Trade certified cotton



Shoppers Stop has launched a vibrant range of women’s ethnic wear under its in-house label STOP, made from Shop for Change Fair Trade certified cotton produced by small-scale farmers from our partner Chetna Organic. Through this association, Shoppers Stop and Shop for Change Fair Trade guarantee that the farming families behind the collection receive a fairer deal for their hard work.

Speaking about Shoppers Stop’s partnership with Shop for Change, Vinay Bhatia, Customer Care Associate & Senior Vice President, Marketing & Loyalty at Shoppers Stop said,”It’s a matter of great pride and pleasure that Shoppers Stop is the first large-format retailer to join hands with the Shop for Change Fair Trade movement. We have launched an extensive Shop for Change women’s ethnic-wear collection under our popular, exclusive brand STOP. This collection is made entirely from Shop for Change Fair Trade certified cotton. The social implications of using Shop for Change fair trade certified cotton are truly phenomenal. It allows farmers to receive 15% additional income and at the same time makes customers feel good about making a difference. We are already seeing a great response to the Shop for Change collection from our customers.”  

This collection is retailled out of  select Shoppers Stop stores in Mumbai, Delhi, Bangalore, Kolkata, and Hyderabad. As always, you’ll recognise Shop for Change certified products by looking for the Shop for Change Fair Trade hangtag on the garments. And yes, do spread the word around in your  neighbourhood about Shop for Change.



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