Shop for Change takes the fair trade message on the road

February 2, 2012

UPG college

Continuing efforts to let consumers know how they can make a difference for poor farmers, Shop for Change collaborated with its partner International Resources for Fairer Trade (IRFT) to take its message to colleges and malls.  In January, Shop for Change and IRFT arranged for special youth awareness programs at Veermata Jijabai Institute of Technology (VJTI) and Usha Pravin Gandhi’s Management institute where we participated the colleges’ annual events and introduced the idea of fair trade to students.  Through activities like face painting and games, enthusiastic young people showed a great response to the Shop for Change concept and promised to tell their families to shop for change, signaling that the future of the fair trade movement in India is a bright one!

Later in the month, Shop for Change and IRFT held another event was held at Forum Mall in Bangaluru.  Along with a cadre of dedicated volunteers, Shop for Change and IRFT staff used games and quiz contests to engage young people and families with the fair trade message.  Special offer coupons from Shop for Change’s partner No Nasties were distributed to shoppers along with ‘where to buy fair trade’ flyers highlighting Shop for Change brand partners with a Bangaluru presence like  AND, Mother Earth, and ColorPlus.

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