Shop for Change Models Advocacy Advertising

October 4, 2011

Shop for Change advert in Marketing Text

Her hard work... You're new look

Shop for Change is excited to be featured in the Global Edition of Belch and Belch’s classic text Advertising and Promotion: An Integrated Marketing Communications Perspective published by McGraw Hill. The authors chose Shop for Change’s magazine advert, which was developed to launch our brand partner Mother Earth’s Shop for Change range, as an example of “advocacy advertising”—a marketing strategy that promotes a social cause in a way that also supports the sponsor. We feel this is a great compliment to the strength of our efforts as we work hard to keep farmers at the forefront of every initiative we undertake.


One Response to “Shop for Change Models Advocacy Advertising”

  1. Lokesh said

    It is really a great start

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