Fair Trade takes off in Mumbai

July 22, 2011

Diti Kotecha, Seth Petchers, Apurva Kothari and Sapna Bhavnani

On July 22nd, Shop for Change teamed up with No Nasties, the band Airport, and Bombay Hub for an event that delivered on its promise to make you smarter, make you stylish, and make you dance. In April, No Nasties launched India’s first 100% Shop for Change Fair Trade certified brand. The July event in Bandra celebrated the availability of No Nasties designer tee-shirts online and in four stores in Mumbai, as well as locations in Delhi, Chennai, and Bengaluru. After all, that’s what founders Apurva Kothari and Diti Kotecha were striving for to begin with–a stylish, accessible way to address the serious issue of farmer suicides. With local designers putting graphics on the tee’s themselves, Apurva and Diti tapped into yet another way to involve the community and grab people’s attention. Attendees at Bombay Hub had discussion with Apurva and Seth Petchers, CEO of Shop for Change, and enjoyed a live performance by the Hindi rock band Airport.

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