Shop for Change and announce groundbreaking new partnership making fair trade Bollywood fashion available to the masses

March 22, 2011

Seth Petchers, Jackky Bhagnani, Puja Gupta, and Sandeep Thalor

Mumbai, March 22, 2011: Shop for Change Fair Trade, a not for profit organization promoting the concept of fair trade in India, has announced its association with a, an e-commerce start-up bringing authentic Bollywood outfits into people’s wardrobes. Through this partnership, will offer select designer wear from Bollywood films made from Shop for Change Fair Trade certified cotton.

After the successful foray into mainstream cinema with Gul Panag starrer Turning 30!!!, Shop for Change & have joined hands with a unique and youth movie – F.A.L.T.U., directed by debutant director and renowned choreographer Remo Dsouza. The cast and crew of the movie have also pledged their commitment towards promoting the cause of fair trade.

Seth Petchers – CEO, Shop for Change Fair Trade says, “We are very excited to be partnering with as it gives us great opportunity make fair trade an option for a wide, mainstream audience base. Bollywood connects very well with the masses across age groups and with we look forward to maximizing awareness among filmy fans and letting them know how they can make a difference when they Shop for Change.” is a Gurgaon based e-commerce company that tracks celebrity fashion and makes celebrity outfits available to the masses. Sandeep Thalor, Co-Founder & COO, says, “Through our association with Shop for Change we can give our consumers glamorous celebrity outfits along with the satisfaction of knowing they’ve helped ensure a better livelihood for the farmers of our country. We are delighted to be partnering with Shop for Change as we truly believe in the cause.”

The Shop for Change Mark guarantees poor farmers a better deal so they can care for their families and the environment.

Download full press release here

Check out more photos on Facebook


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: