Anita Dongre’s AND is India’s first major retail brand to Shop for Change

April 29, 2010


 
Everyone here at Shop for Change is thrilled to let you know that we have partnered with Anita Dongre and her AND label to launch a vibrant new range made from 100% Shop for Change Fair Trade certified cotton.  Anita Dongre is the first fashion designer, and AND is the first mainstream retail brand in India to launch an entire range of garments make from Shop for Change certified cotton. All AND garments that carry the Shop for Change Mark guarantee that farmers receive a better deal so that they can take care of their families and the environment.

 
Read the press release here.

 
This groundbreaking alliance is a significant step forward for fair trade in India and a victory for small-scale cotton farmers.  With certified clothing available in 16 AND stores and select Shoppers Stop, Central, Lifestyle, and Pantaloons stores, this is also an incredible opportunity for consumers to shop responsibly and choose Shop for Change Fair Trade certified products.  Check out the Where to Buy section of our blog to see where you can shop for change!
 

 

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