Talking About Shop for Change

November 17, 2009

As we reach out to potential partners and build consumer awareness at the grassroots level, we are constantly asking ourselves about the best way to talk about Shop for Change.  Do we make it trendy?  Do we make it intellectual? Do we make it serious or do we make it fun?  How do we keep the message simple as well as be as clear as possible in explaining the benefits to farmers?

We’ve received an overwhelmingly positive response to Shop for Change thus far, but as we prepare for our launch, we recognize the challenges we will face in communicating the message of fair trade to the general Indian public.

We want to hear from you.  How do you think Shop for Change should most effectively communicate to consumers?  What are the aspects of Shop for Change that attracted you to support the cause?  Leave us a comment and let us know!

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