Shop for Change at Delhi Fashion Week

October 26, 2009

Fair trade hit the runway yesterday at Wills Lifestyle India Fashion Week with a design by Rina Dhaka, who is the first designer to endorse Shop for Change.  Rina featured a piece made with Shop for Change certified cotton from Chetna Organic Agriculture Producer Company.  The daughter of a cotton farmer, she told us that “Growing up, I remember a lot of unhappiness among farmers who sold to middlemen and didn’t get the full value of their crop that was due to them.  This disillusionment drove most farmers out of business.  Knowing this reality, I am pleased to see something being done to address these issues and give farmers a chance to make a decent living.  By supporting Shop for Change, I am trying to do my small bit.”

Check out the press release here.  Photos and stories from the show coming soon.

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