It’s Time to Shop for Change

October 20, 2009

Change is happening in India.  Our country is growing rapidly, increasing its influence globally, and we are becoming ever more conscious of our duty to be socially and environmentally responsible.  As consumers, we now have the opportunity to use our growth to help those who have often been left untouched by the country’s economic success.  So how do we do it?

In Western markets, a movement called fair trade has empowered average citizens to help farmers improve their livelihoods by helping them choose to buy ethically.  One simply has to look for the fair trade certification label that shows that a product has been made following a specific set of social and environmental standards.  The fair trade label means equal opportunity, healthy and safe working conditions, fair wages, environmentally friendly farm production, better business relationships, and much more.  Shop for Change now brings this movement to India, so you too can choose to buy fair trade.

Our first certified products will be cotton garments, linens, and home furnishings.  We’ve all heard the stories of the struggles of cotton farmers throughout the country, and now with Shop for Change Fair Trade certification, we can give these farmers a fair deal and make a difference through the products we buy.

Shop for Change is not your typical NGO.  We go beyond the charity model to provide farmers access to markets while putting power into the hands of consumers to ensure that their money goes back to the producers who need it most.  Keep an eye on our blog to read about our upcoming launch and to find out where you too can Shop for Change.

Want to learn more?  Check out our website at www.shopforchange.in

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