Shop for Change Models Advocacy Advertising
October 4, 2011
Her hard work... You're new look
Shop for Change is excited to be featured in the Global Edition of Belch and Belch’s classic text Advertising and Promotion: An Integrated Marketing Communications Perspective published by McGraw Hill. The authors chose Shop for Change’s magazine advert, which was developed to launch our brand partner Mother Earth’s Shop for Change range, as an example of “advocacy advertising”—a marketing strategy that promotes a social cause in a way that also supports the sponsor. We feel this is a great compliment to the strength of our efforts as we work hard to keep farmers at the forefront of every initiative we undertake.
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